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Reading response – Emotional Design

Just like Jonathan, I was most intrigued by Norman’s passage on the three levels of processing after read his book, “emotional design: why we love or hate everyday things”.

He mapped the three levels to produce characteristics as following:

Visceral Design: Appearance

Behavioral Design: The pleasure and effectiveness of use

Reflective Design: Self-image, personal satisfaction and […]

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Cradle to Cradle

Remaking the Way We Make Things

Since the other student who read the book addressed the connect of “waste = food” and recycling vs up cycling, I will focus on the argument “respect diversity”.

The industrial revolution brought about many great advances in technology. We became more “efficient” at producing food and other consumer products, […]

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The Hidden Beauty of Computer Science

If you haven’t read the book yet and just glimpsed the title of this book, you will be definitely terrified by some keywords: code? hardware? software? programming language?! Please, don’t be threatened by these stubborn words and let your mind keep stepping onto a journey to the beauty of computer science.

As a computer science […]

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Understanding Comics by Scott McCloud

As a comics enthusiast, a filmmaker, and animator choosing to read Scott McCloud’s “Understanding comics” (finally) was almost a no-brainer.  Prior to actually reading the book I knew it was a seminal work among comic artists, graphic novelists, and anyone who has ever had to work with storyboards,  but I found myself wondering why a […]

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Leavin’ it out Lupton

“Words originated as gestures of the body. The first typefaces were directly modelled on the forms of calligraphy. Typefaces, however, are not bodily—they are manufactured images designed for infinite repetition.” —Ellen Lupton, Thinking with Type: A Critical Guide for Designers, Writers, Editors and Students (2004)

This line—the first sentence of the second paragraph of Lupton’s […]

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A small world after all – or is it? Response to Ethan Zuckerman

This seems like a popular article so I will summarize my thoughts in point form. Personally I am intrigued at how technology has aided political activism in such a profound way. I studied political economy in a networked society in my last program as well as the cultural and political policies in Iran (and its […]

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Order from chaos and stuff like that

“Then suddenly, all the fireflies began to switch their flourescent tails on and off at exactly the same moment, turning the beacon-shaped tree into a huge pulsing light bulb for miles.” Suddenly, a lightbulb from nature. Order from non-order. This example is in the mix of many examples, from the similarity between our social networks, […]

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A new cultural paradigm.

The blame for this educational inflexibility that stymies divergent thinking in all of us is not only that of our economic model, but also of our cultural values.

The western world lives in a value-less society, in that it has values that it has not profoundly evaluated and changed in centuries. We have the same […]

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“You can’t think seriously about thinking without thinking about thinking about something”

I remember having “computer time” in elementary school. We’d go to the computer lab and play games like Oregon Trail and Carmen San Diego. There was another program that I vaguely remember using, something that involved a “turtle” (actually a triangle, but we called it a turtle). I remember that no one in the class […]

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Wonderlands, Neverlands, ITPLands…

“Where shall I begin, please your Majesty?” he asked. […]

“Begin at the beginning,” the King said gravely, “and go on till you come to the end: then stop.”

(Alice’s Adventures in Wonderland, Chapter 12


I always felt drawn to Charles Dodgson (aka Lewis Carrolls) and his writings. Perhaps it’s his atypical writing style. […]