I stepped into the flow of interactive design for the reason of enriching my ways of multimedia story telling.
Chris Crawford, the author of The Art of Interactive Design, mentioned that interactivity is superior to all other forms of human expression in one way. He also claimed that interactive design engages the human mind more powerfully than another form of expression. When we truly interact with someone or something, we are truly engaged. I personally confirmed this by asking my friends who have been to MOMA that what was the most impressive exhibition to them. Most of them responded with “Talk to Me”, an exhibition of interactive projects. Among all the projects, according to my friends, those based on stories were more memorable.
Although interactive media is a better way of story telling, the story itself is more important. For example, the Oscar winning “The Artist” is just a black-and-white silence movie without many advanced techniques utilized. It is the plot that seized audience’s heart. Therefore, techniques, no matter how fancy they are, should always serve the story instead of being the gimmick of box-office. The recently popular movie in theatres, “Life of Pi” directed by Ang Lee, is a good example that hi-techs such as breath taking 3D screening supported the story telling.
As we grow up, the store tellers could be changed from our moms to anyone else, but the story remain unchanged. Since all arts forms carry stories, such as song, pint, opera, movies etc., what we learn and enjoy from the media is stories. Even if we now have a better technology, I keep asking myself why to make a project, what do I want share with others.
Thinking over and over again, I find the main concept of communication is empathy.
“Empathy” is the best friend of communication. Only if we share with the real concern about our audiences can we get better communication effect. That is to say, we need a good story to tell.
What is changing now is only a method, what is not changing is human’s need for communication.