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Emotional Design: Why We Love (Or Hate) Everyday Things [continued]

I also read Donald A. Norman’s Emotional Design: Why We Love (Or Hate) Everyday Things and was struck by how much the design of modern products has changed from when the book was published in 2005.

Like the other commenters & reviewers noted, the book was published right before the launch of the iPhone, which could arguably be […]

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Reading response – Emotional Design

Just like Jonathan, I was most intrigued by Norman’s passage on the three levels of processing after read his book, “emotional design: why we love or hate everyday things”.

He mapped the three levels to produce characteristics as following:

Visceral Design: Appearance

Behavioral Design: The pleasure and effectiveness of use

Reflective Design: Self-image, personal satisfaction and […]

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Emotional Design: Why We Love (Or Hate) Everyday Things

In Emotional Design, author Don Norman explores the way in which we make decisions and therefore how we choose and interact with products.

He breaks down the brain processes and how we experience things into 3 states of consciousness.

The first is the visceral level; the “gut” reaction to how something looks or feels. This […]