Potential Future – Food for thought

The question in class under the “potential” category was, what makes “automating everything, everything being modular, spimes, niche products, personal data, sentience/crowd sourced” a potential future? I mentioned in class yesterday the newly proposed Google phone that is modular and looking at the opening market of the billions not currently online.  You can check it out for yourself here: http://www.theverge.com/2014/4/15/5614748/project-ara-building-the-module-smartphone . With the angle of not having to compete in the currently saturated market, and looking at the emerging market of device owners, who would also be able to get online with the help of Google’s internet drones (http://www.forbes.com/sites/gregorymcneal/2014/04/14/fight-for-internet-drones-heats-up-as-google-buys-drone-company-originally-sought-by-facebook/), is not only strategic and noteworthy but also important for how the future could play out. They obviously have the infrastructure and  the ability to develop it further to help solidify their place in the market of data and revenue. The modularity of the product is an interesting take in that this new phone could be what each user needs it to be. It could be a greater asset to those farmers in India and Africa that are currently using SMS for weather forecasts, helping them to get more granular information say on soil conditions and improvements, or curing sick crops or ridding themselves of pests. Or it could be a stronger asset to those currently using System D the second largest economy, a $10 trillion dollar market many of the major manufacturers are currently trying to infiltrate and where by 2020 it is predicted that 2/3 of the worlds workers would be employed. The only crucial condition in this circumstance would be that internet access that would be provided at a cost that everyone could afford.




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  1. I’m not sure what your argument is here. Now does a modular phone help farmers in the field? What are the modules, specifically, and which ones do you imagine helping farmers in a way that current smart phones don’t? What is the affordable price point for the audience you’re imagining? What are they able to pay for their current devices?

    I’m also not clear on what you mean by “not having to compete in the currently saturated market”? Isn’t Google’s work R&D for its partners (like Samsung, Asus, Huawei, etc) who are that market?

    Can you clarify a bit?

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