Week 12: Class Notes

Lecture: User Research (1/2)

  • User Research Methods Overview
    • Qualitative Study VS Quantitative Study
    • Behavioral VS Attitudinal
    • UX activities in the product & service design cycle from nngroup
    • Strategies: Be iterative, combine methodologies
    • “Design research is systematic enquiry.” – Bruce Archer (1922-2005)
    • Usability testing as a decision making tool
  • “User”
  • Usability Testing 
    • for Usability
      • Conducting user research to improve the product/service itself
      • Case: Usability testing with eye tracking on Harvard’s library web guide
        • A list of documents for usability testing sessions
          • Test plan, Test plan B (in case the test doesn’t go smooth due to technical issues, etc.)
          • Test script
          • Facilitation Tips
          • Observation Tips
          • Participant consent form
          • Recruitment email
          • Tutorial for the manipulation of the system
          • See this page on usability.gov for document templates
    • for Research
      • Conducting user research to investigate a topic or research questions: exploratory, academic