Looking at the rhetoric of public relations we examine the principles and assumptions in the process of analyzing the process of political campaigns. Focuses on an analysis of what is reported to the mass media and how the ’gatekeepers,’ reporters, editors and producers of news filer the messages. Also, discussion on how public relations participates in the creation of viewpoints that eventually become well established and widely held.

Media, Culture & Communication (Undergraduate) 4 credits - 15 Weeks