Everyone wants to be a YouTuber, but building a business as a digital creator is about more than just being an online celebrity. In this course, students will learn how to build a YouTube channel, from titles and thumbnails to video production to sponsor relationships to analytics and collaborations. We will examine what it takes to build a sustainable business around online video, learning from real-world examples and applying them to the students’ own YouTube channels.

Interactive Telecommunications (Graduate) 2 credits - 8 Weeks

Sections (Spring 2022)