The Evolution and History of the Entertainment Business (MKTG-UB 27)

The course is designed to provide students with a framework for understanding the entertainment, media and technology industries through the context and prism of history. Using the evolution of communication and media, students will explore how various formats, technologies and regulations have informed and shaped how we interact with entertainment and media today.

Marketing (Undergraduate)
1-2 credits – 7 Weeks

Sections (Fall 2024)

MKTG-UB 27-000 (5178)
at Washington Square
Instructed by Hardart, Paul