Week 5: Packaging Design

Overview

Sometimes the package your toy comes in is as desirable as the toy itself.  We will go over some quick techniques and look at some inspirational pieces.

Baako TribalToy

 

TribalToy

 

Mid-Way Survey Results

Let’s hear what you all had to say.

 

Character Design Crit

Everyone will present their work and quickly discuss it.

 

Artists to Watch

KKAMoxo
Sucklord
Coarse

 

Packaging

Packaging.  Is it utilitarian?  Gets your product safely from point A to point B?  Is it eye catching?  Encouraging shoppers to make impulse buys?  Is it something more?  An experience?  A joy to unbox?

Is your toy’s package part of the art work?  Is the package the whole point?  Is the package how you want it displayed?  Is your toy meant to stay inside the package?  Is the unpacking process part of the experience?  We will examine all of these possibilities.

 

Resealable bags

Straightforward, simple, and cost effective.

https://www.instagram.com/p/BoNwutoF7Kf/?saved-by=blight_design

Black matte resealable plastic bags

Resealable Black Matte Plastic Bags

 

 

Header Card and Bag

A take on some classic packaging for a toy.  It evokes a “cheap toy” feeling.

View this post on Instagram

The SIMONS Red version and Orange version . Both version come with sketeboard . Will be available at FUCKAIJU @fuckaiju Booth 29 Sep 2, 2018 (Sunday) 12:00noon – 6:00pm (Free Entry) 3rd Floor, 7 Mallory Street, Wan Chai, HONG KONG . The SIMONS Header card artwork. Original art by Ralph Niese @ralphniese . . The SIMONS 紅衣版 | 橙衣版 . 髓包裝附送滑板一塊 . Will be available at FUCKAIJU @fuckaiju Booth 29 9月2日(星期日)12:00noon 至 6:00pm (免費入場) 香港灣仔茂羅街7號3樓 . The Simons的包裝頭卡插畫,由Ralph Niese繪制 @ralphniese . #fakebaron #フェイクバロン #awesometoy #オーサムトイ #redbaron #レッドバロン #sofubi #ソフビ #vinyltoy #softvinyl #softvinyltoy #bootleg #bootlegtoy #パチ #knockoff #toyart #robot #toy #arttoy #culttoy #comic #thesimpsons #bart #toydesign #artist #illustration #art #sofvitokyo #toystagram #thesimons

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Header Card Packaging

 

Blister Packs

Vacuum formed plastic bubbles adhered to a card back.  Another take on children’s toy packaging.  Typically, used for action figure-like sculpts.

 

Hanger Holes

Hanger holes are the punched out part that allows the package to hand on a display rod or peg.

Hanger hole chart

Handheld Hanger Hole Punch
Hand Held Slot Punch

 

Off the Shelf/Ready Mades

Boxes, tubes, and bags can all be purchased in bulk and used as packaging.

Uline

 

Cardboard Tube/Poster Tubes/Postal Tubes

https://www.instagram.com/p/Bn0sCeJDc80/?saved-by=blight_design

Robot Recipe: Rabbit packaging with custom inserts.

Colored Shipping Tubes
Clear Retail Tubes
Clear Plastic Tubes

 

Wooden Boxes

Paper Mart Wooden Slide Boxes

 

Take Out Containers

Chinese Take Out Box - Black

Take out containers

Uline Food Containers

 

 

Paint Cans

 

Foam Inserts

https://www.instagram.com/p/BoNxOAJF05g/?saved-by=blight_design

Custom Foam Inserts

 

Art Boxes

For some pieces, the boxes are as much a piece of art as the toy.

Coarse

Super Fiction

 

Custom Packages

Start with a paper prototype

https://www.instagram.com/p/BZlOTeYhRVD/?utm_source=ig_web_options_share_sheet

 

Vacuum Formed Packaging

Vacuum forming process for packaging

 

Blind Boxes

 

Custom Labels

Add labels to your packaging.  Have the toy’s name displayed proudly.  Add classic toy text: For ages 10 and up, Fun for all ages,  Chocking hazard: Contains small parts, etc.

Sticker Mule

 

 

Demo

Box Building and Custom Laser Cutter Labels

Card and bag vinyl cutter stapler

 

Displays

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Only one remains! Grab it while you can! **LINK IN PROFILE** BIG thanks to everyone who pre-ordered for being patient and the handful of folks who scooped up the few extras I made last night. They've all shipped and will be arriving early next week, with the exception of a couple international orders which may take a bit longer. Despite all the effort, long days, and really late nights it required to make a large batch of the Masterpiece Editions for the very first time, the feeling of accomplishment when completed was truly overwhelming and such a huge relief. Thank you for the continued support! #KillerBootlegs #HunterSThompspn #BootlegToys #WoodWorking #ScreenPrinting #ActionFigureArt

A post shared by Killer Bootlegs INC. (@killerbootlegs) on

https://www.instagram.com/p/BiZ3GdWFycw/?utm_source=ig_web_options_share_sheet

https://www.instagram.com/p/Bn1dwJQFmX_/?saved-by=blight_design

https://www.instagram.com/p/BKyggpwjaIQ/?saved-by=blight_design

https://www.instagram.com/p/BceVsoFF3fC/?saved-by=blight_design

https://www.instagram.com/p/BTeq44aBHOS/?saved-by=blight_design

 

Assignment

Create a package prototype for one (you can always make more if you want) of the finals pieces.

Keep working and refining your toy.  Experiment with finishes and materials.  Remember, you will be making 4 or more of them.

 


Related Reading/Viewing

Packlane – custom packaging

Uline Boxes

Uline Poly Bags

The Coarse Toys Interview