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Wen-Chi Cheng

Alumni, Class of 1991


Vicky Cheng has near 20 years experience in International and Multicultural marketing, and the Asian American Community Outreach.  She carried out major roles in various corporations for the global Chinese market.

Currently, Vicky is running her own consulting service Vicky Cheng LLC to facilitate greater China region related financing transaction.  For six years, Vicky was the Co-Director of the Business Outreach Center, a seven-office network assisting multicultural businesses in New York Metro to resource assistance.  Because of her dedicated work, she helped to create thousands of jobs for New York State.  She also hosted the first entrepreneur-training course targeting new media businesses in the metropolitan area.  With her community outreach capability, she also assisted Fleet Bank (currently Bank of America) to successfully develop the Asian American market since 1999.  Vicky also serves as Vice President at Asian American Business Development Center to oversee the SBA funded New Majority Business LINC program.

Ms. Cheng has in-depth understanding of marketing tactics for both sides of Pacific Ocean of the global Chinese market.  She is helping ETTV, the largest Taiwan TV network; established their footprint in the US.  She also had contributed her talents to TOTO Communication Group New York, Regal International Advertising Inc. (DDB Needham Worldwide affiliate) Taipei, Taiwan to serve multinational clients.  In addition to the traditional media, she was also involved in new media development since early 1990's with Edwin Schlossberg Inc.  One of the earliest new media design firm in the US.  She has assisted Sina.com, the largest Chinese language web site to establish a New York office.

Ms. Cheng was born in Taiwan and has lived in New York since 1989.  She received her Master Degree from New York University, Interactive Telecommunications Program with the honor of Dean's List and Award of Design of Aesthetics.   Vicky is fluent in Mandarin, Taiwanese and English.