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Lisa Strausfeld

Former Adjunct, Class of

Courses Taught: Mainstreaming Information (w/Christian Schmidt)

Lisa Strausfeld joined Pentagram as a principal in the firm’s New York office in January 2002. Her work lies at the intersection of physical and virtual space: where information structures and physical structures meet, and where navigation of information and navigation of buildings is joined in a single experience. Her team specializes in digital information design projects that range from software prototypes and websites to large-scale media installations. At Pentagram her projects have included the design of signage and media installations for several civic, cultural and corporate developments, including New York’s redeveloped Moynihan Station, the new corporate headquarters of Bloomberg L.P., and the expansion of the Walker Art Center in Minneapolis.
Strausfeld studied art history and computer science at Brown University and earned master’s degrees in architecture at Harvard University and in media arts and sciences at M.I.T. At the Media Lab she served as a research assistant in the Visible Language Workshop where she researched and developed new models for displaying and interacting with complex information. In 1996, with two M.I.T classmates, Strausfeld co-founded Perspecta, an information-architecture software company based in San Francisco. Perspecta developed products that dynamically generated information hierarchies from collections of digital documents and presented them as immersive 3D interactive environments. In 1999 she joined the digital sports entertainment company Quokka, where she led the development of interfaces for “immersive sports experiences,” wherein multiple information streams about an event are displayed in real time in a dynamic, interactive environment. Strausfeld’s work in her own studio, InformationArt, ranged from the creation of interfaces for new consumer entertainment products to the design of media projections for theatrical productions.
Strausfeld also teaches interactive and site-specific design at the Yale School of Art.