{"id":6409,"date":"2025-03-12T20:00:27","date_gmt":"2025-03-12T20:00:27","guid":{"rendered":"https:\/\/itp.nyu.edu\/itp\/news-itp-alumni-nicholas-rubin-and-igal-nassima-founders-of-immersiv\/"},"modified":"2025-03-12T20:00:27","modified_gmt":"2025-03-12T20:00:27","slug":"news-itp-alumni-nicholas-rubin-and-igal-nassima-founders-of-immersiv","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/itp\/news-itp-alumni-nicholas-rubin-and-igal-nassima-founders-of-immersiv\/","title":{"rendered":"Nicholas Rubin and Igal Nassima, ITP Alumni, bring augmented reality experiences to life for the 20th anniversary of The Gates"},"content":{"rendered":"
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\n\"The<\/a><\/p>\n
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The Gates: An Augmented Reality Experience<\/a><\/h3>\n<\/div>\n<\/div>\n
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In celebration of the 20th anniversary of The Gates by artists Christo and Jeanne-Claude<\/a>, Brooklyn based immersive design & XR production studio Dirt Empire, founded by ITP alumni Nicholas Rubin, brought two groundbreaking augmented reality (AR) experiences to life.<\/p>\n

In Central Park, \u201cThe Gates Augmented Reality\u201d was created with fellow ITP alumni Igal Nassima, Erica Newman and their technology studio Superbright.<\/p>\n

Then in conjunction with the retrospective exhibition "Christo and Jeanne-Claude: The Gates and Unrealized Projects for New York City," currently on display at The Shed<\/a> they created \u201cThe Gates An Interactive Map\u201d with NYU Tisch alumni Ivaylo Getov and his creative technology studio Pixels Pixels.<\/p>\n

Both projects were commissioned by The Christo and Jeanne-Claude Foundation and supported by Bloomberg Philanthropies.\n<\/p>\n

Originally installed in February 2005, The Gates transformed Central Park with 23 miles of vibrant saffron-colored gates, attracting over four million visitors over its 16-day run. This monumental public art installation left a lasting impact on the city, offering a moment of renewal and creativity following the events of 9\/11. Now, two decades later, Dirt Empire has reimagined The Gates for a new generation with two immersive AR experiences.<\/p>\n

To read more about the project and download the Bloomberg Connects app, visit the Central Park website here.<\/a><\/p>\n<\/div>\n

\n\"Sketch<\/a><\/p>\n
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Sketch of “The Gates”<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nicholas Rubin and Igal Nassima, ITP Alumni, bring augmented reality experiences to life for the 20th anniversary of The Gates <\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6409","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/posts\/6409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/comments?post=6409"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/posts\/6409\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/media?parent=6409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/categories?post=6409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/itp\/wp-json\/wp\/v2\/tags?post=6409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}