Myra Einstein and James Kolstad, NBC

ITP Alums Myra Einstein and James Kolstad will be giving a talk about “Interactivity at the Beijing Olympics”. Myra and James work for the Interactive Media Product Development Team at NBC Universal. The Beijing Olympics were a unique opportunity to have a large event propel interactivity across many platforms including Web, Mobile, and applications running directly on the TV. The talk will highlight the various offerings NBC had during the Olympics and some of the strategies behind them.

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