I had a few friends user-test my site. There initial insights were:
-The postcard doesn’t look good/bad color choice
-The site layout was confusing
-Not enough information or reason to care
-No hook for the site
I adjusted the postcards and made changes to the site layout to address some of those issues. Their second round of feedback was:
-Postcard is much better! Need more
-Layout is better but could still use work on colors, font, and feeling
-Still needs more information about fracking
I added a landing page style popup to try to address their feedback, add a hook, and supply more information. I still think more information links are needed to complete the site, but don’t have enough time at the moment to add them.