A City of influencers

Key words:Virtual celebrity community, iterative celebrity, digital city

My initial idea is about the city I live in and its city Hangzhou.

Background: Influencer economy and China’s Silicon Valley

Hangzhou is called China’s Silicon Valley, because of the development of the Internet industry, it also drives a number of social media influencers By 2015, webcasting became a major outlet, and in 2016, short videos surged, and the Internet celebrity economy began to break out. And Hangzhou has just become the intersection of the e-commerce industry and various entertainment outlets. In Hangzhou, there are about 800 well-known “net celebrities” with more than one million fans. There are 13 influencers with tens of millions of fans on a short video platform alone, accounting for about 12.0% of the country’s total. There are a total of 40 “net celebrity” operating organizations registered in Hangzhou, including Ruhan who logged on to the Nasdaq in 2019. The number of influencers is very large, and their monetization ability is equally amazing. A well-known “net celebrity” operating agency in Hangzhou generates an average monthly e-commerce turnover of more than 2.5 million yuan per “net celebrity”, of which the top “net celebrity” has contributed over 100 million yuan or even 1 billion yuan in total. A hundred or even a thousand times the sales or TV advertising. At the same time, Internet celebrities and the Internet celebrity economy are also changing the city and even China. My current idea is to look at the influence of Internet celebrities by exploring how to become an Internet celebrity, and he will explore the impact of the digital economy. How does Kol affect us?

Will the iteration of technology cause the iteration of Internet celebrities?

In the era of 5g and the advent of artificial intelligence, what impact will it have on Internet celebrity cities? What will the future Internet celebrity club look like? How will the city they live in change because of technology?

Iterative influencers of the new world, For example, the emergence of Nerualink virtual internet celebrities, Will the emergence of technology invade existing culture? What impact will it have on our community In the Internet world, everyone is an influencer Internet of things city, human beings live in the digital world

What changes will be made to the influence of Internet celebrities on the economy and culture?