From the perspective of car design, driving safety is taken into consideration when designing car software and hardware. The function keys on the car can be changed from physical buttons to touch screens, using touch-type graphic signs. And icon design can include functional metaphors and operational metaphors. Functional metaphor: Implying the function or current state it represents, such as a sign of a curve ahead and a deceleration. Operational metaphor: Simulate the effect in the real world, suggesting the way of operation. In addition, the reasonable application of colors is also a method. Different colors are used for different functions or modes, and different colors are used to help the driver understand and remember.

My design may tend to start from publicity, but of course it will narrow down to a specific aspect. Countries all over the world promote safe driving in different ways. Spain has printed some traffic safety publicity on stamps, and there have been many issues, which makes it easy for people to receive education in daily life. In the 1950s, Japan began to talk to cars, and the traffic accident rate increased significantly. Through reasonable publicity, in 1979, the number of deaths due to traffic accidents decreased by 49.5%. Each company is required to conduct an internal traffic safety promotion conference twice a year and set up a driving safety administrator. The government also encourages the public to elect a movie star every year as the “One Day Traffic Safety Ambassador”. In Denmark, when a child is two and a half years old, he begins to receive safety education and is required to join a children’s transportation club. At the age of six, he began to receive traffic safety education in school. At the age of 8, I began to know the actions that should be taken to achieve the goals of traffic safety, the means and measures to prevent and reduce traffic accidents. Through childhood traffic safety education, the number of traffic accident deaths in Denmark dropped from 24,000 in 1970 to 10,000 in 2000.

  • Various countries also have strange tricks in their propaganda techniques. In the Danish capital, you can often see road signs like “What are you going to do? Drive at a speed of 40 kilometers per hour to live to be 80, or vice versa?
  • The traffic police in Mannheim, Germany, took the offenders into a police car, took them to a long distance, and told them to walk back on foot.
  • In Malaysia, a humorous slogan was posted on the street, “You are driving a car at a speed of no more than 30 kilometers per hour. You can enjoy the beautiful scenery of the city. It is more than 60 kilometers. Please come to the court for more than 80 kilometers. Welcome. The emergency hospital with the latest equipment in this city is more than 100 kilometers away. I wish you rest in peace!”
  • United States: “Three dead here, would you like to be the fourth?”
  • Japan: “Your family is smiling and waiting for you to return safely”， “Speeding drivers are running to hell”

Advanced technology can also be used to regulate people’s safe driving. For example, design an in-vehicle software that will record every time you drive in real time. Once an illegal act is discovered, the vehicle will not be restarted by the driver within 24 hours after the flame is turned off, because the only way to start is the driver’s fingerprint. (This inspiration comes from the movie <The Fifth Element>)