{"id":10488,"date":"2011-10-07T15:42:48","date_gmt":"2011-10-07T19:42:48","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=10488"},"modified":"2011-10-07T15:42:48","modified_gmt":"2011-10-07T19:42:48","slug":"job-associate-marketing-analytics","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2011\/10\/07\/job-associate-marketing-analytics\/","title":{"rendered":"[JOB] Associate Marketing Analytics"},"content":{"rendered":"<p>Welcome to SapientNitro, where ideas reign supreme. Here, customer experiences are what drive us, game-changing marketing is conceived, awards are won, and technology is at the very heart of bringing our creative ideas to life. There\u2019s no shame in being ambitious here; career growth is a priority for us \u2013 we help one another climb, we don\u2019t climb over one-another. Clients aren\u2019t just customers, they\u2019re partners. Integrity and a team-driven environment serve as incubators for entrepreneurial minds. Getting goose bumps? Good. If you\u2019re ready to be an idea engineer with some of the best collaborators in the industry, let\u2019s see where you can put your talents to work.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Job Title:<\/strong><\/p>\n<p>Associate Marketing Analytics<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Job Summary:<\/strong><\/p>\n<h1>The Associate Marketing Analytics position provides support to the Strategic Marketing team. You will provide research that informs the strategic planning process. Responsible for analyzing marketing campaigns and initiatives to identify tactics for optimizing marketing strategy, marketing efficiency and marketing effectiveness.\u00a0 Participates in all aspects of measurement assessment, planning, implementation and analysis.<\/h1>\n<p>&nbsp;<\/p>\n<p><strong>Responsibilities:<\/strong><\/p>\n<ul>\n<li>Analytics Assessment\n<ul>\n<li>Leverage assessment frameworks for evaluating marketing and analytics tools, services, and infrastructure<\/li>\n<\/ul>\n<\/li>\n<li>Analytics Strategy &amp; Planning\n<ul>\n<li>Participate in all components of the measurement strategy &amp; planning process:\n<ul>\n<li>Identify objectives &amp; key success metrics<\/li>\n<li>Define measurement approach and requirements<\/li>\n<li>Develop roadmap for action<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Analytics Implementation\n<ul>\n<li>Implement analytics tool reporting requirements (e.g., pixels, JavaScript, field parameters, source code capture) based on documented objectives and requirements<\/li>\n<li>Outline data capture and integration needs based on measurement plan<\/li>\n<li>Conduct QA on data capture and tracking implementation within analytic tools<\/li>\n<li>Implement analytics tool reporting and optimize reporting based on documented objectives and requirements<\/li>\n<\/ul>\n<\/li>\n<li>Marketing Analysis\n<ul>\n<li>Conduct all aspects of data analysis for marketing initiatives, including:\n<ul>\n<li>Identify all sources of data for analysis<\/li>\n<li>Conduct data processing and analysis<\/li>\n<li>Document key findings<\/li>\n<li>Ensure data accuracy<\/li>\n<li>Prepare content for analytic presentations<\/li>\n<\/ul>\n<\/li>\n<li>Implement reports, dashboards based on reporting requirements and measurement plan documentation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Job Requirements:<\/strong><\/p>\n<ul>\n<li>1 year of online      industry experience<\/li>\n<li>Very      detail orientated with the ability to prioritize and accomplish tasks in a      timely fashion<\/li>\n<li>Experience      in data analytic tools (CRM, Web Analytic, Media, Social)<\/li>\n<li>Excellent communication      skills<\/li>\n<li>Proficient in Excel      and PowerPoint<\/li>\n<li>SQL, SAS, SPSS      experience a plus<\/li>\n<li>Project management      experience is helpful<\/li>\n<li>Must      be able to effectively interact with various levels and departments<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Education:<\/strong><\/p>\n<p>Bachelor\u2019s degree required<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About SapientNitro<\/strong><\/p>\n<p>SapientNitro, part of Sapient, is the world\u2019s first customer experience company.\u00a0 We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.\u00a0 By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit <a href=\"http:\/\/www.sapientnitro.com\/\">www.sapientnitro.com<\/a> or follow us on Twitter <a href=\"http:\/\/twitter.com\/sapientnitro\">@sapientnitro<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Sapient is a registered service mark of Sapient Corporation.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Keywords: Project Management, Administrative Support, Secondary Research, Primary Research, Market Analysis, Marketing, web analytics, social analytics, media analytics, data operations<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">Carlene Mahanna<\/span><\/strong><br \/>\n<span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">Sr. Recruiter |<\/span> <span style=\"color: #ff0000; font-family: Verdana; font-size: x-small;\">SapientNitro<\/span><span style=\"font-family: Arial;\"><\/p>\n<p><\/span><span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">40 Fulton Street<\/span><br \/>\n<span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">4th floor<\/span><br \/>\n<span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">New York, NY 10038<\/span><br \/>\n<span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">United States<\/span><span style=\"font-family: Arial;\"><\/p>\n<p><\/span><strong> <\/strong><strong><span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">Mobile:<\/span><\/strong><span style=\"color: #808080; font-family: Verdana;\"> <a href=\"tel:%2B1%20646-335-3051\" target=\"_blank\">+1 646-335-3051<\/a><\/span><br \/>\n<strong> <\/strong><strong><span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">Email:<\/span><\/strong> <span style=\"font-family: Verdana; font-size: x-small;\"><a href=\"mailto:cmahanna@sapient.com\" target=\"_blank\">cmahanna@sapient.com<\/a><\/span><br \/>\n<strong> <\/strong><strong><\/strong><strong><span style=\"color: #808080; font-family: Verdana; font-size: x-small;\">Twitter:<\/span><\/strong><span style=\"color: #808080; font-family: Verdana; font-size: x-small;\"> carlenemahanna<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to SapientNitro, where ideas reign supreme. Here, customer experiences are what drive us, game-changing marketing is conceived, awards are won, and technology is at&#8230;<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10488","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/10488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=10488"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/10488\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=10488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=10488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=10488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}