Tasty Bite Digital Video Project Brief<\/p>\n
Company Background<\/p>\n
Tasty Bite is currently the largest selling brand of Indian food and amongst the top
\nselling brands of Asian food sold in North America. Its products include a range of
\nover 30 Indian and pan-Asian entr\u00e9e, sauce and rice products. Tasty Bite products
\nare Ready-to-Eat, all natural, and WOW tasting.<\/p>\n
Tasty Bite\u2019s mission is to be a socially responsible company that creates consumer
\ndelight. As part of this mission, the company is engaged in a tremendous ecosystem
\nof sustainability and community programs. These include:<\/p>\n
1. 23-acre company owned demonstration farm to educate community farms
\non sustainable farming practices.
\n2. 80% of energy at Tasty Bite comes from renewable energy.
\n3. Tasty Bite has a formal disaster relief program. Since its products require
\nno water and no cooking and are shelf stable, Tasty Bite has a program to
\nmove food during natural disasters such as Katrina, the Asian Tsunami, the
\ntornadoes of 2011, etc.
\n4. Tasty Bite supports a variety of community programs in the villages
\naround its factory including a science lab at the nearby village school and
\na women\u2019s shelter. Tasty Bite also has a adult literacy programs on its
\ncampus and a scholarship fund for the kids of its factory workers.<\/p>\n
Project Proposal<\/p>\n
Given Tasty Bite\u2019s unique product benefits, high growth and social engagement, the
\ncompany believes video is a powerful medium to build brand awareness. In order
\nto leverage this platform, Tasty Bite is looking to partner with 2 teams of 1 to 2
\npeople each at NYU.<\/p>\n
Step 1 \u2013 Create Video Concept
\no Concept Objective
\nHighlights any of these key benefits of the brand: great taste,
\nconvenience(e.g.ready in 90sec), health(e.g. all natural). Needs
\nto be catchy, funky, engaging, on-trend, while being brand
\ncompliant. Should not touch on brand\u2019s social responsibility.
\no Concept Components
\nDescription
\n\u2022 Describe the concept idea by any means necessary. At
\nminimum include paragraph description on how it will<\/p>\n
visually come to life. Include any visual stimuli if necessary. Number of Videos Per team: 2<\/p>\n Length of videos: 1-4 minutes each<\/p>\n Payment: $1000 per team + pre-approved expenses<\/p>\n Timing: Concept Submission due June 15th. Video complete by July 2nd, 2012<\/p>\n","protected":false},"excerpt":{"rendered":" Tasty Bite Digital Video Project Brief Company Background Tasty Bite is currently the largest selling brand of Indian food and amongst the top selling brands…<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11806","post","type-post","status-publish","format-standard","hentry","category-call","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/11806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=11806"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/11806\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=11806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=11806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=11806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHow it meets the concept objective
\nHow it executes
\n\u2022 Describe how you would launch the video (e.g., seed on
\nX website, pass to X blogger, Facebook post, etc.) in a low
\ncost\/no cost manner so that it goes viral
\nStep 2 \u2013 Email Concept to TastyBite at\u00a0Nathan@tastybite.com<\/a>
\nStep 3 \u2013 Execution
\no Develop script, recruit and train actors. Review with Tasty Bite team and
\nfinalize.
\no Shoot videos
\no Editing, sound, post-production<\/p>\n