TITLE: Digital Marketing Intern<\/p>\n
Looking to intern at a company on the cutting edge of technology that is leveraging the latest innovations\u00a0in B2B marketing? OpTier, headquartered in New York, is the leader in APM and Big Data Analytics,\u00a0analyzing billions of business transactions per day. With transactions in its DNA, OpTier has given\u00a0the market an award-winning Application Performance Management solution, an industry-leading\u00a0Big Data Analytics platform, and creates contextual big data that drives transformational initiatives\u00a0like business impact analysis, CIO prioritization, data center consolidation and virtual and cloud\u00a0migrations. This actionable intelligence provides global 1000 customers such as Deutsche Bank, Frontier\u00a0Communications, Morgan Stanley and O2, insights that drive business growth, operational productivity\u00a0and customer satisfaction.<\/p>\n
As an agile and innovative startup we are proud to say that each employee contributes directly to our\u00a0continuous success and growth. We have the best group of people here and we want you to feel proud\u00a0to being a member of this great team. Our digital marketing intern will be a key member of a team of\u00a0B2B marketers looking to leverage the most sophisticated methods possible to increase leads and the\u00a0company\u2019s profile. The intern will help develop and manage our blog, social media, video, collateral web\u00a0site, SEO, pay-per click and other web 3.0 strategies.<\/p>\n
RESPONSIBILITIES:
\n\u2022 Research, analyze, and monitor social media channels for relevant opportunities for brand\u00a0interaction opportunities, customer questions, trends, issues
\n\u2022 Assist in daily posting of blog and content to B2B web site
\n\u2022 Conduct research for blog authors
\n\u2022 Manage industry blog editorial calendar<\/p>\n
\u2022Assist in lead nurturing programs (e-mail marketing, collateral management, etc)<\/p>\n
\u2022Research paid search keywords on Google, Yahoo & Bing.<\/p>\n
\u2022Research, analyze, and monitor keywords, titles, descriptions, and landing page URLs to\u00a0maximize search optimization and lead generation results.<\/p>\n
\u2022Organize reports and analytics across entire digital strategy (social media, web site, lead\u00a0generation program)<\/p>\n
\u2022Maintain and investigate new internet, web-based or social media technology and\u00a0enhancements to increase lead generation, brand awareness and improve the overall customer<\/p>\n
\u2022Perform competitive analysis of other B2B software companies digital strategies<\/p>\n
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REQUIRED BACKGROUND \/ EXPERIENCE
\n\u2022 Junior or Senior in a Bachelor\u2019s Degree Program related to Business or Marketing
\n\u2022 Able to complete a minimum of 20 non-paid internship hours per week ( a must)
\n\u2022 A solid grasp of current web technologies for marketing including social networking, pay-per-click, email blasts, and SEO
\n\u2022 Experience utilizing social networking sites
\n\u2022 Ability to conduct research and write outlines.
\n\u2022 Knowledge of basic HTMLand WordPress will be a strong plus
\n\u2022 Strong computer skills including MS Office and Internet Navigation
\n\u2022 Strong communication, writing and analytical skills<\/p>\n
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