PETSMART<\/p>\n
DIRECTOR OF INTERNET BUSINESS STRATEGY<\/p>\n
The Director of Internet Business Strategy is responsible for
\nleveraging our petsmart.com presence to profitably drive ecommerce
\nsales and use the web to market our brand and stores.
\nResponsibilities include developing the strategic plan, managing our
\noutsourced hosting partner, prioritizing and executing the operating
\nplan, and providing the cross-functional leadership and direction in
\nachieving our corporate growth goals. As a business champion, this
\nleadership position will be a key strategic partner in our multi-
\nchannel customer experience development, and business integration
\nopportunities across all customer channels. This will include
\nmanaging two (2) senior managers who supervise a total of ten (10)
\nassociates.<\/p>\n
ESSENTIAL DUTIES AND RESPONSIBILITIES<\/p>\n
Develops the strategic plan and operating budget for the department
\nwith overall responsibility for P&L of e-commerce activities for
\nPetSmart.com. Defines operating strategies including customer
\ncontact strategies, on-line advertising, email marketing, search
\nengine, and affiliate programs to drive incremental business across
\nall channels.<\/p>\n
Plays a key leadership role in the development of brand and user
\ncontent in addition to expanding the customer community base.
\nResponsible for optimizing the customer experience to ensure the day-
\nto-day effectiveness of content display, merchandising and product
\npresentation, navigation, and search.<\/p>\n
Continually strives to improve the effectiveness of the websites
\nthrough partnership with corporate resources. Oversees the planning
\nof key promotions and special events to support corporate goals and
\nensure integration of the internet across all channels.<\/p>\n
Manages key relationship with our ecommerce platform partner, and key
\nstrategic alliances including Search Agency and email Vendor.<\/p>\n
Fosters collaboration with merchandising, IS, store operations,
\ncustomer service, distribution, supply chain, creative, charities,
\ncorporate communications, CRM and retail marketing.<\/p>\n
Works closely with core merchandising team and Internet staff to
\nensure correct and accurate product presentation and testing
\ndifference product merchandising and promotional alternatives. Plays
\na key stakeholder role in the customer contact strategy development
\nand execution, including email, affiliate, search marketing, landing
\npage and site experience.<\/p>\n
Oversee the analysis and distribution of weekly\/monthly\/annual key
\nmetrics and sales performance reporting from both a corporate and
\nBrand perspective.<\/p>\n
EDUCATION and\/or EXPERIENCE<\/p>\n
Bachelor’s degree from a four-year college or university in
\nMarketing, Business or Finance.
\nMBA and Retail experience preferred.
\nMinimum of 7 years experience that includes leadership experience
\nwith Internet strategy, direct marketing, and\/or retailing.
\nPrior experience developing and implementing a compelling strategy
\nand concept that builds relationships with customers and converts
\nthem into lifelong, loyal customers.
\nStrong leadership and mentoring skills.
\nStrong creative problem-solving and project management skills.
\nWorking in a fluid and evolving organization that is very matrixed
\nand highly collaborative.
\nCreating effective partnerships with 3rd party vendors.<\/p>\n
CONTACT IN CONFIDENCE<\/p>\n
Michelle C.
\nMutter
\n MCM@MutterAssociates.com
\nMICHELLE C. MUTTER & ASSOCIATES,
\nINC. 847\/835-4601<\/p>\n
—<\/p>\n","protected":false},"excerpt":{"rendered":"
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