Atomite: Melding Emerging Markets, Global Brands and Mobile Devices<\/p>\n
Project Description<\/p>\n
The selected students will play an integral role in the technical build out of Atomite, a start-up\u00a0enterprise that sits at the intersection of emerging markets, mobile communications and reward-based\u00a0digital ad targeting. (See \u2018Prerequisites\u2019 below for expected deliverables and required skill sets but,\u00a0given that Atomite is a start-up, the students should expect to be called upon to wear many technical\u00a0hats).<\/p>\n
At a high level, upon exiting stealth mode, Atomite will serve as a patented mobile-based rewards\u00a0platform for consumers in emerging markets, rewarding those consumers who engage in certain actions\u00a0(e.g., completing consumer surveys, trying new products or serving as brand ambassadors) with marketrelevant consideration subsidized by brands (e.g., free mobile minutes, coupons for brand-offered\u00a0products or brand-sponsored vouchers for basic staples (e.g., mosquito nets, powdered milk, rice, school\u00a0and shelter supplies, electricity\/drinking water)). In return, brands gain access to invaluable market\u00a0intelligence in emerging markets—for many companies, the next commercial frontier—as well as the\u00a0halo effect of improving the daily lives of millions of people.<\/p>\n
As envisioned, working with its mobile carrier partners in emerging markets, Atomite will seek to help\u00a0emerging market consumers realize the below scenarios:<\/p>\n
\u2022 a consumer in Nigeria will be provided free wireless minutes from MTN in exchange for\u00a0responding to consumer survey questions posed by Danone on the consumer’s MTN device;<\/p>\n
\u2022 a consumer in Zambia can trade in one ZTE phone for an upgraded version with the Atomite\u00a0app pre-loaded in consideration for the consumer’s undertaking to launch the Atomite app to\u00a0redeem a mobile coupon from Unilever for its Lifebuoy personal hygiene products;<\/p>\n
\u2022 a consumer in Ghana can redeem a P&G-sponsored voucher for powdered milk in exchange for\u00a0agreeing to tweet about the exchange on Twitter.<\/p>\n
We’re early-stage and can offer the selected students an opportunity to view firsthand the build out of\u00a0an enterprise that is seeking to make a meaningful difference in emerging markets and, to the extent\u00a0that the experience proves to be rewarding for all parties, a potential opportunity to join Atomite fulltime at a later date.<\/p>\n
Organization<\/p>\n
Atomite<\/p>\n
Organization Mission<\/p>\n
Serving as the mobile bridge between global brands and emerging market consumers.<\/p>\n
Mentor<\/span><\/p>\n Stephen Goldbaum,\u00a0CTO<\/p>\n stephen.goldbaum@atomite.net<\/p>\n Stephen Goldbaum has extensive experience building innovative, high profile software systems across\u00a0a wide range of industries. He is currently founder and CTO of Atomite as well as the global architect\u00a0for an automated trading system in the finance industry. Prior to that he ran a technical consulting\u00a0firm for over ten years. His list of former clients includes CNBC, Goldman Sachs, Lehman Brothers, The\u00a0Wall Street Journal, BMG, NBCUniversal, Credit Suisse, Sony, and Motorola to name just a few. Stephen\u00a0started his career with formative experiences at IBM, Sun Microsystems and Netscape Communications.<\/p>\n Stephen holds a M.S. in Computer Science from NYU and a B.F.A. in Music Performance from the New\u00a0School of Jazz and Contemporary Music.<\/p>\n Project Coordinator\u00a0<\/span><\/p>\n Jon Fisse\u2014Atomite CEO<\/p>\n jfisse@atomite.net<\/p>\n Prerequisites<\/p>\n Any required experience or technical skills in order to carry out the project.<\/p>\n Students will participate in building a platform for managing clients, users, and surveys as well\u00a0developing algorithms to analyze survey results. The project will utilize industry standard technologies\u00a0including REST, Java, HTML 5, Hadoop, and Scala. Tasks will include designing and implementing data\u00a0models and mobile focused client applications.<\/p>\n","protected":false},"excerpt":{"rendered":" Atomite: Melding Emerging Markets, Global Brands and Mobile Devices Project Description The selected students will play an integral role in the technical build out of…<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14151","post","type-post","status-publish","format-standard","hentry","category-intern","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/14151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=14151"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/14151\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=14151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=14151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=14151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}