Teens in NYC New Media Marketing Intern June 6, 2013<\/p>\n
Program Description:<\/p>\n
The Bureau of Maternal, Infant and Reproductive Health\u2019s (BMIRH\u2019s), Adolescent Reproductive Health\u00a0Program (ARHP) is responsible for developing the Teens in NYC (TNYC) Preferred Referral Guide. The\u00a0TNYC Preferred Referral Guide includes facilities that provide sexual and reproductive health services to\u00a0adolescents. The Guide is featured in several different formats, including the TNYC Print Guide, TNYC\u00a0Mobile App, TNYC 311 Listing (via 311, the NYC Information Line), and TNYC Online (visit www.nyc.gov\u00a0and search for NYC TEEN). The Guide is marketed to young people and providers who serve young people\u00a0through outreach to partners, and print and online media.<\/p>\n
Behind the scenes the Teens in NYC program works with clinical providers to assess whether they meet\u00a0inclusion criteria for the TNYC Preferred Referral Guide. Providers complete a Clinical Assessment on the\u00a0TNYC Portal, a web-based system, and pass a Mystery Shopper Call assessment. These inclusion criteria\u00a0are aligned with the Best Practices in Sexual and Reproductive Health Care for Adolescents which was\u00a0developed as a guidance document for the City.<\/p>\n
ARHP engages various community stakeholders including teens, adolescent providers and clinics, and\u00a0professional organizations (American Academy of Pediatrics (AAP), American Academy of Family Physicians\u00a0(AAFP), Society for Adolescent Health and Medicine (SAHM), American Congress of Obstetricians and\u00a0Gynecologists (ACOG), NYC Health and Hospitals Corporation (HHC), and NYS Department of Health\u00a0(NYSDOH).<\/p>\n
Internship Description and Activities:<\/p>\n
ARHP is looking for an intern to assist with the process of marketing the Teens in NYC Program,\u00a0especially the Teens in NYC Mobile App. The intern will be working with and reporting to the Adolescent\u00a0Reproductive Health Program within the Bureau of Maternal, Infant, and Reproductive Health.<\/p>\n
Responsibilities for this position include:<\/p>\n
1) Draft timelines and content for promotional activities for the Teens in NYC mobile app.<\/p>\n
2) Build contacts and foster partnerships with online outlets and youth serving organizations for\u00a0marketing of the Teens in NYC mobile app and other ARHP initiatives.<\/p>\n
3) Assist in the management of the Teens in NYC mobile app Facebook page.<\/p>\n
4) Research and develop an online media marketing plan of the app, focused on reaching the target\u00a0audience.<\/p>\n
5) Collect, analyze and present on analytics from marketing activities and Facebook page.<\/p>\n
6) Assist in related Teens in NYC projects, such as the web-based portal, lesson plan, and distribution\u00a0of related print materials.<\/p>\n
Qualifications<\/p>\n
Graduate or undergraduate student with interest and experience in online\/social media marketing and mobile technology, and strong written and oral communication skills. Knowledge and experience around\u00a0adolescents and sexual and reproductive health is preferred.<\/p>\n
This internship is for the Fall 2013 semester.<\/p>\n
If you are interested in learning more about this opportunity, please contact Alexis Santos-Vimos at (347)\u00a0396-4473 or asantos@health.nyc.gov<\/p>\n","protected":false},"excerpt":{"rendered":"
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