Project: Tisch School of the Arts \u2013 Dean Campbell email creative<\/p>\n
Assignment: To develop a creative platform\/direction for a series of emails commemorating the retirement of Dean Campbell. Email headers and creative should showcase the design talent and capability of the Tisch ITP program.<\/p>\n
Audience: TSOA Alumni<\/p>\n
Objective:
\n\u2022Creatively commemorate the legacy of Dean Campbell and her years of service to TSOA
\n\u2022Encourage giving in honor of Dean Campbell
\n\u2022Illicit nostalgia for TSOA and NYU<\/p>\n
Voice and Tone:
\nCommemorative, dynamic, engaging, encouraging (to give)<\/p>\n
Look and Feel:
\nCongratulatory, commemorative, indicative of ITP skill set<\/p>\n
SINGLE TAKE-AWAY: Make a gift in honor of Dean Campbell!<\/p>\n
Creative Mandatories:
\nPlease see email MIDORI for example creative
\nPlease provide 2 concepts for review
\nCreative should include mobile-friendly buttons for easy click through as well as coordinating icons to indicate other methods of giving (phone , mail)
\nNYU to provide copy
\nCTA hierarchy:
\n1. Online
\n2. Email \u2013
\n3. Call<\/p>\n
Timing \u2013
\n\u2022 First round of concepts \u2013 3\/17
\n\u2022 Concept feedback due \u2013 3\/20
\n\u2022 Round 2 due \u2013 3\/26
\n\u2022 Round 2 feedback due \u2013 3\/31
\n\u2022 Round 3 due \u2013 4\/3
\n\u2022 Round 3 feedback due \u2013 4\/7
\n\u2022 Final round due \u2013 4\/10<\/p>\n
Please use i-stock for photographs (please provide image cost and details prior to purchase).<\/p>\n
Please provide quote for services including hours estimate<\/p>\n
Contact: Adrienne Brown, Assistant Director, NYU Annual Fund,<\/p>\n
adrienne.brown@nyu.edu<\/a>,\u00a0212-998-6963<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Project: Tisch School of the Arts \u2013 Dean Campbell email creative Assignment: To develop a creative platform\/direction for a series of emails commemorating the retirement…<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15172","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/15172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=15172"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/15172\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=15172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=15172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=15172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}