{"id":17140,"date":"2015-09-29T14:46:49","date_gmt":"2015-09-29T18:46:49","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=17140"},"modified":"2015-09-29T14:46:49","modified_gmt":"2015-09-29T18:46:49","slug":"job-biolite-ecommerce-growth-marketing-lead","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2015\/09\/29\/job-biolite-ecommerce-growth-marketing-lead\/","title":{"rendered":"[JOB] BioLite eCommerce Growth Marketing Lead"},"content":{"rendered":"
SUMMARY:<\/div>\n
<\/div>\n
experienced and passionate leader for our ecommerce business. This entrepreneurial, ambitious, proactive,<\/div>\n
<\/div>\n
and analytical leader will have primary responsibility for driving growth in the direct to consumer channel.<\/div>\n
<\/div>\n
OPPORTUNITY TO MAKE AN IMPACT:<\/div>\n
<\/div>\n
BioLite launched online in 2012, and since then, our direct to consumer business has continued to be a<\/div>\n
<\/div>\n
significant driver of growth. Our ecommerce-first roots make us unique in the outdoor industry and<\/div>\n
<\/div>\n
we\u2019re ready for you to lead us to the next phase of innovation and growth. You will work closely with<\/div>\n
<\/div>\n
cross functional teams and have true P&L responsibility for this strategically important piece of the<\/div>\n
<\/div>\n
business.<\/div>\n
<\/div>\n
KEY ACTIVITIES:<\/div>\n
<\/div>\n
\u2022 Identify key levers for growth and innovation, create a prioritized pipeline of initiatives, and<\/div>\n
<\/div>\n
manage cross functional teams to drive results<\/div>\n
<\/div>\n
\u2022 Help determine business KPIs, create targets, and measure performance against targets<\/div>\n
<\/div>\n
\u2022 Implement paid and unpaid customer acquisition strategies<\/div>\n
<\/div>\n
\u2022 Work closely with marketing to create the promotional and communication calendar<\/div>\n
<\/div>\n
\u2022 Work with developers and ecommerce operations to execute site improvement initiates and build<\/div>\n
<\/div>\n
a best in class infrastructure to support sales growth<\/div>\n
<\/div>\n
DESIRED SKILLS, EXPERIENCE & ATTRIBUTES:<\/div>\n
<\/div>\n
\u2022 3-5+ years of experience in digital marketing, ecommerce operations, or related area in a<\/div>\n
<\/div>\n
consumer company (bonus points if in the outdoor industry)<\/div>\n
<\/div>\n
\u2022 Knowledge of various customer acquisition growth strategies, including paid and unpaid<\/div>\n
<\/div>\n
acquisition strategies<\/div>\n
<\/div>\n
\u2022 Experience setting quantitative goals for every initiative and building tools to measure results<\/div>\n
<\/div>\n
against those goals and to drive decision making<\/div>\n
<\/div>\n
\u2022 An in-depth understanding of the relationships between marketing, design, finance, supply chain<\/div>\n
<\/div>\n
and ecommerce and how various IT systems work together<\/div>\n
<\/div>\n
\u2022 Experience with email marketing strategy and execution<\/div>\n
<\/div>\n
\u2022 Understanding of UX best practices and A\/B testing methods and tools to continually drive<\/div>\n
<\/div>\n
increased site conversion<\/div>\n
<\/div>\n
\u2022 Experience managing external web developers to implement strategies<\/div>\n
<\/div>\n
\u2022 A great sense of humor, proactive and relentless towards achieving goals, and an understanding of<\/div>\n
<\/div>\n
the team-oriented, fast-paced nature of growth stage company<\/div>\n
<\/div>\n
BioLite, a cutting-edge consumer technology company and social enterprise is seeking an<\/div>\n
<\/div>\n
TITLE: eCommerce Growth Marketing Lead<\/div>\n
<\/div>\n
LOCATION: Brooklyn, New York<\/div>\n
<\/div>\n
REPORTS TO: Head of Marketing<\/div>\n
<\/div>\n
WORKS CLOSELY WITH: CEO, finance, supply chain, and wholesale teams as well as ecomm operations<\/div>\n
<\/div>\n
and web developers<\/div>\n
<\/div>\n
START DATE: ASAP<\/div>\n
<\/div>\n
COMPENSATION: Salary is competitive with other fast-growing startups plus company equity, a profit-<\/div>\n
based bonus plan, and generous benefits.<\/div>\n
<\/div>\n
ABOUT BIOLITE:<\/div>\n
<\/div>\n
BioLite is a dynamic social enterprise that develops, manufactures, and markets consumer energy<\/div>\n
<\/div>\n
products for off grid communities around the world. The company creates breakthrough cooking,<\/div>\n
<\/div>\n
charging, and lighting solutions for both outdoor enthusiasts as well as rural families living in energy<\/div>\n
<\/div>\n
poverty. It is the recipient of numerous awards including the St. Andrews Prize for the Environment,<\/div>\n
<\/div>\n
Popular Science Best of What\u2019s New, Nokia Health Tech Awards, and Fast Company Innovation by Design<\/div>\n
<\/div>\n
Awards. Headquartered in Brooklyn, NY, the company was founded in 2009 by Jonathan Cedar and Alec<\/div>\n
<\/div>\n
Drummond. It is a proud member of the Global Alliance for Clean Cookstoves.<\/div>\n
<\/div>\n
Please submit your resume and cover letter to jobs@biolitestove.com<\/a> and include \u201ceCommerce\u201d in the<\/div>\n
<\/div>\n
subject line.<\/div>\n
<\/div>\n
Company is not accepting candidates via recruiters.<\/div>\n","protected":false},"excerpt":{"rendered":"

SUMMARY: experienced and passionate leader for our ecommerce business. This entrepreneurial, ambitious, proactive, and analytical leader will have primary responsibility for driving growth in the…<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-17140","post","type-post","status-publish","format-standard","hentry","category-job","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/17140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=17140"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/17140\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=17140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=17140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=17140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}