{"id":17404,"date":"2016-01-13T10:45:09","date_gmt":"2016-01-13T15:45:09","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=17404"},"modified":"2016-01-13T10:45:09","modified_gmt":"2016-01-13T15:45:09","slug":"job-marketing-manager-behold-new-lebanon","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2016\/01\/13\/job-marketing-manager-behold-new-lebanon\/","title":{"rendered":"JOB: Marketing Manager, Behold! New Lebanon"},"content":{"rendered":"
BEHOLD! NEW LEBANON<\/div>\n
<\/div>\n
The Living Museum of Contemporary Rural American Life<\/div>\n
<\/div>\n
Seeks a dynamic and well-rounded Marketing Manager<\/div>\n
<\/div>\n
Behold! New Lebanon (www.beholdnewlebanon.org<\/a>) is a start up non-profit<\/div>\n
<\/div>\n
dedicated to modeling a new way to revive small rural towns while pushing the<\/div>\n
<\/div>\n
boundaries of the role of the museum in society. Unlike traditional museums,<\/div>\n
<\/div>\n
Behold! New Lebanon invites participants to experience and celebrate rural life in<\/div>\n
<\/div>\n
rural time through real people. Behold! programs take place in the farms, fields,<\/div>\n
<\/div>\n
workshops, studios, kitchens and stores of the diverse residents who call New<\/div>\n
<\/div>\n
Lebanon \u2013in New York\u2019s historic Columbia County \u2013 home. Each intimate<\/div>\n
<\/div>\n
Behold! program invites participants to learn about community, commerce and<\/div>\n
<\/div>\n
family life in rural America; truly an immersive, educational experience for people<\/div>\n
<\/div>\n
of all ages to Behold.<\/div>\n
<\/div>\n
During its 2016 season (May-October) \u2013 its second year of operation – its staff will<\/div>\n
<\/div>\n
consist of a President, Vice President, Executive Director, Program Director and<\/div>\n
<\/div>\n
40 Rural Guides who will deliver over 60 programs to visitors.<\/div>\n
<\/div>\n
OVERVIEW:<\/div>\n
<\/div>\n
The Marketing Manager will be a key member of the Behold! staff, responsible for developing<\/div>\n
<\/div>\n
and managing the Museum\u2019s email and paid and natural search campaigns. The Marketing<\/div>\n
<\/div>\n
Manager will also assist with social media, display advertising, mobile marketing, alternative<\/div>\n
<\/div>\n
media, traditional advertising and other marketing initiatives.<\/div>\n
<\/div>\n
SPECIFIC DUTIES & RESPONSIBILITIES:<\/div>\n
<\/div>\n
\uf0b7 Develop production schedules for marketing campaigns and collateral, including paid<\/div>\n
<\/div>\n
advertising efforts across digital and traditional vehicles.<\/div>\n
<\/div>\n
\uf0b7 Develop and manage email marketing campaigns and programs, including image and<\/div>\n
<\/div>\n
content production.<\/div>\n
<\/div>\n
\uf0b7 Develop and optimize paid search campaigns, using Google Adwords and related tools.<\/div>\n
<\/div>\n
\uf0b7 Perform basic analysis, using tools and platforms related to email, search and web<\/div>\n
<\/div>\n
analytics. Outputs include reports to be shared with key constituents and<\/div>\n
<\/div>\n
recommendations for testing and optimization.<\/div>\n
<\/div>\n
\uf0b7 Contribute to natural search efforts, including website development.<\/div>\n
<\/div>\n
\uf0b7 Produce or assist in production of marketing collateral and web content, using Adobe<\/div>\n
<\/div>\n
Creative Suite or similar tools.<\/div>\n
<\/div>\n
\uf0b7 Evaluate social media opportunities and develop plans as necessary.<\/div>\n
<\/div>\n
QUALIFICATIONS:<\/div>\n
<\/div>\n
\uf0b7 2 or more years of marketing experience, with a strong focus on digital marketing<\/div>\n
<\/div>\n
preferred.<\/div>\n
<\/div>\n
\uf0b7 Experience with email marketing operations, platforms, and technology (including<\/div>\n
<\/div>\n
HTML).<\/div>\n
<\/div>\n
\uf0b7 Experience with paid search (SEM) and Google AdWords, and natural search (SEO) and<\/div>\n
<\/div>\n
web design (UI and UX).<\/div>\n
<\/div>\n
\uf0b7 Familiarity with traditional advertising, such as print, radio, etc.<\/div>\n
<\/div>\n
\uf0b7 Familiarity with Adobe Creative Suite preferred.<\/div>\n
<\/div>\n
\uf0b7 Strong Microsoft Office skills, including Excel for quantitative analysis, and Word and<\/div>\n
<\/div>\n
PowerPoint for communication.<\/div>\n
<\/div>\n
\uf0b7 Strong attention to detail.<\/div>\n
<\/div>\n
\uf0b7 Ability to multi-task and prioritize responsibilities, and to do so independently.<\/div>\n
<\/div>\n
\uf0b7 Excellent verbal and written communication and interpersonal skills.<\/div>\n
<\/div>\n
\uf0b7 Strategic and creative instinct (design and creative and\/or copywriting experience a plus)<\/div>\n
<\/div>\n
Contact:<\/div>\n
Norman Rasmussen<\/p>\n
nrasmussen@beholdnewlebanon.org<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

BEHOLD! NEW LEBANON The Living Museum of Contemporary Rural American Life Seeks a dynamic and well-rounded Marketing Manager Behold! New Lebanon (www.beholdnewlebanon.org) is a start…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-17404","post","type-post","status-publish","format-standard","hentry","category-job","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/17404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=17404"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/17404\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=17404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=17404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=17404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}