{"id":17761,"date":"2016-06-26T21:49:33","date_gmt":"2016-06-27T01:49:33","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=17761"},"modified":"2016-06-26T21:49:33","modified_gmt":"2016-06-27T01:49:33","slug":"opp-asos-art-project-opportunity","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2016\/06\/26\/opp-asos-art-project-opportunity\/","title":{"rendered":"OPP: ASOS art project opportunity"},"content":{"rendered":"
#ASOSmuse (working title)<\/div>\n
Live your story.<\/div>\n
<\/div>\n
<\/div>\n
What is #ASOSmuse?<\/div>\n
<\/div>\n
ASOS firmly believes in nurturing fresh talent and has a strong track record in doing so.<\/div>\n
<\/div>\n
But in 2016 and beyond, we want to take this initiative one step further. Through the<\/div>\n
<\/div>\n
#ASOSmuse project, we will connect young talent and support the growth of young<\/div>\n
<\/div>\n
ambitious creatives from all walks of the creative and cultural community. Whether it\u2019s art,<\/div>\n
<\/div>\n
film, music, or fashion, we share the same ethos – to move forward, to grow and to live<\/div>\n
<\/div>\n
our lives along our own narrative.<\/div>\n
<\/div>\n
We\u2019re here to actively support and promote original ideas amongst rising talent.<\/div>\n
<\/div>\n
Kicking off in September, ASOS will work with two talented individuals for each of the<\/div>\n
<\/div>\n
four key seasons (autumn, winter, spring, summer) in the US, the UK, France and<\/div>\n
<\/div>\n
Germany. Talent will work alongside and in collaboration with ASOS for a 3 month term<\/div>\n
<\/div>\n
as part of the year-long programme.<\/div>\n
<\/div>\n
ASOS provides (Company):<\/div>\n
<\/div>\n
– Financial support:Company will give you a stipend of roughly $2-10K for a<\/div>\n
<\/div>\n
personal passion project and be there along the way to support the realization of<\/div>\n
<\/div>\n
the project<\/div>\n
<\/div>\n
– PR services:Company\u2019s PR team will provide PR services for each individual,<\/div>\n
<\/div>\n
outside of the #ASOSMuse campaign, as well as press opportunities around the<\/div>\n
<\/div>\n
\u2018Muse Project\u2019<\/div>\n
<\/div>\n
– Distribution:Company will work with you to distribute the project and gain the<\/div>\n
<\/div>\n
most visibility possible. This includes strategic partnerships with media outlets as<\/div>\n
<\/div>\n
well as the potential to feature as part of editorial in the ASOS magazine<\/div>\n
<\/div>\n
– ASOS products: Each individual Company works with will receive gifted products<\/div>\n
<\/div>\n
as well as discounts for friends and network<\/div>\n
<\/div>\n
– \u2018Muse project\u2019 launch event: Company will work with you to produce an event in<\/div>\n
<\/div>\n
support of your project<\/div>\n
<\/div>\n
– Opportunity to be involved in photoshootfor seasonal lookbook and other ASOS<\/div>\n
<\/div>\n
content (either featuring in or from a creative point of view)<\/div>\n
<\/div>\n
Talent provides:<\/div>\n
<\/div>\n
– An original passion project:This project must be able to live on the ASOS.com<\/div>\n
<\/div>\n
website\/ASOS owned channels either in film, photograph or other<\/div>\n
<\/div>\n
– Post on social media from start to August 31, 2017(10 times, dates TBD)<\/div>\n
<\/div>\n
– Interviews(TBD): Talent to be available for 3 or more #ASOSmuse interviews<\/div>\n
<\/div>\n
– \u2018Muse Project\u2019 launch event: Be involved in the creative development of launch<\/div>\n
<\/div>\n
event in support of Muse project<\/div>\n
<\/div>\n
– Potential Involvement in photoshoot for seasonal lookbook<\/div>\n
<\/div>\n
<\/div>\n
ASOS Muse Project Brief<\/div>\n
<\/div>\n
Objective<\/div>\n
Utilize ASOS\u2019s support and network to bring to life your creative endeavours and in turn<\/div>\n
<\/div>\n
grow your own network.<\/div>\n
<\/div>\n
<\/div>\n
Assignment<\/div>\n
Create a project in the medium of your choice (film, painting, sculpture, photography,<\/div>\n
<\/div>\n
music, installation, code, etc.) in response to the following prompt:<\/div>\n
<\/div>\n
ASOS celebrates what it is to be unique, to reject the norm and forge a path all of your<\/div>\n
<\/div>\n
own. We invite you to show us what makes it means to follow your dreams and live your story.<\/div>\n
<\/div>\n
<\/div>\n
Whilst this is ultimately a celebration of your own passions, as part of the proposal please<\/div>\n
<\/div>\n
consider how ASOS product could be integrated into your creations over the three<\/div>\n
<\/div>\n
months in an authentic, credible and storytelling-led way.<\/div>\n
<\/div>\n
Considerations<\/div>\n
<\/div>\n
The project will live online on the ASOS.com website, ASOS\u2019s social channels (@ASOS,<\/div>\n
<\/div>\n
Budget<\/div>\n
<\/div>\n
$2-10K (based on project idea)<\/div>\n
<\/div>\n
Additional budgets include:<\/div>\n
<\/div>\n
+ Launch event budget (budget TBD)<\/div>\n
<\/div>\n
+ Social media budget (10 posts over 12 month period) – timing + budget TBD<\/div>\n
<\/div>\n
Timeline<\/div>\n
3 months (dates TBD)<\/div>\n
<\/div>\n
<\/div>\n
Key Dates<\/div>\n
Now – June 3: Brief<\/div>\n
<\/div>\n
June 6: Muse presents project proposal (original and focused proposal)<\/div>\n
<\/div>\n
The proposal must be submitted in a presentation and cover the following:<\/div>\n
<\/div>\n
– The concept (and how it answers the brief)<\/div>\n
<\/div>\n
– What are you creating?<\/div>\n
<\/div>\n
– Timeline<\/div>\n
<\/div>\n
– Budget breakdown<\/div>\n
<\/div>\n
June 8: Project draft #2<\/div>\n
<\/div>\n
June 13: Confirm Contracts and Involvement<\/div>\n
<\/div>\n
June 20: Project Final Direction<\/div>\n
<\/div>\n
June 27: Project sign off<\/div>\n
<\/div>\n
June 28 – August 5: Project Production<\/div>\n
<\/div>\n
August 8: Muse Project Due<\/div>\n
<\/div>\n
Aug 9-12: Muse work on final project tweaks<\/div>\n
<\/div>\n
Aug 16 – 17: Muses work on final tweaks<\/div>\n
<\/div>\n
Aug 19: Muse delivers final project assets to DFM<\/div>\n
<\/div>\n
Aug 24: Submit 3 sample social posts for approval<\/div>\n
<\/div>\n
Sep 1: \u2018Muse project\u2019 launch event<\/div>\n
<\/div>\n
<\/div>\n
Contact:<\/div>\n\n\n\n
Karen Oliveros<\/span>\u00a0<karen@thedfm.com><\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

#ASOSmuse (working title) Live your story. What is #ASOSmuse? ASOS firmly believes in nurturing fresh talent and has a strong track record in doing so.…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-17761","post","type-post","status-publish","format-standard","hentry","category-call","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/17761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=17761"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/17761\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=17761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=17761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=17761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}