{"id":18139,"date":"2017-01-26T15:29:37","date_gmt":"2017-01-26T20:29:37","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=18139"},"modified":"2017-01-26T15:29:37","modified_gmt":"2017-01-26T20:29:37","slug":"job-manager-digital-analytics-and-marketing-biolite","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2017\/01\/26\/job-manager-digital-analytics-and-marketing-biolite\/","title":{"rendered":"JOB: Manager, Digital Analytics and Marketing, BioLite"},"content":{"rendered":"
Manager, Digital Analytics and Marketing<\/div>\n
<\/div>\n
BioLite is looking for a curious, creative, and data-driven problem solver to join our team to head<\/div>\n
<\/div>\n
up our analytics. Situated within the Marketing Department, you will work closely across our<\/div>\n
<\/div>\n
sales, operations, and marketing teams to identify metrics and patterns that uncover the efficacy<\/div>\n
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of key initiatives and inform future hypotheses. Your work will be central to creating a healthy<\/div>\n
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online sales channel for our outdoor line which, in turn, helps fulfill our promise of bringing<\/div>\n
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affordable energy everywhere to those who need it most.<\/div>\n
<\/div>\n
Location: Brooklyn, NY, USA<\/div>\n
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Start Date: ASAP<\/div>\n
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Reports To: Director of Marketing<\/div>\n
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Compensation: Competitive with a full benefits program including healthcare, tech stipend,<\/div>\n
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adventure sabbatical, and access to outdoor industry professional deals.<\/div>\n
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What will I be doing?<\/div>\n
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The Manager of Digital Analytics and Marketing will provide ongoing insights, analyses, and<\/div>\n
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strategic perspectives on the core marketing initiatives surrounding BioLite\u2019s website and online<\/div>\n
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store (www.BioLiteEnergy.com). You are on the constant pursuit of bringing customers in and<\/div>\n
<\/div>\n
through the site and you will manage a team of expert vendors to help undertake key growth<\/div>\n
<\/div>\n
and conversion projects \u2013 they will do the heavy lifting, but it\u2019s your job to define the KPIs by<\/div>\n
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which to measure their success. Beyond crunching numbers you know what numbers to crunch:<\/div>\n
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you will be setting up dashboards that help the team identify meaningful metrics vs vanity<\/div>\n
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distractions. You are a part-time analyst but a full-time storyteller: you can turn raw data into<\/div>\n
<\/div>\n
insightful conclusions and are ready to help us understand what\u2019s going on inside and around<\/div>\n
<\/div>\n
the BioLite website.<\/div>\n
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Key activities will include<\/div>\n
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\u2022 Multi-attribution modeling<\/div>\n
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\u2022 Visitor Flow Analysis and Event Tracking<\/div>\n
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\u2022 Customer Value Analysis and Segmentation<\/div>\n
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\u2022 Dashboard development for weekly sales meeting<\/div>\n
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\u2022 Trend analysis in SKU purchasing patterns, seasonality, etc<\/div>\n
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\u2022 A\/B Testing in collaboration with marketing team<\/div>\n
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\u2022 Managing SEO, SEM, and WebDev agency partners<\/div>\n
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\u2022 Light site maintenance: the entire marketing team shares responsibility in upkeep of the<\/div>\n
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site and you\u2019ll have some designated tasks as part of that.<\/div>\n
<\/div>\n
Key requirements<\/div>\n
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\u2022 3-5 years experience in e-commerce or digital analytics<\/div>\n
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\u2022 Extensive knowledge of Google Analytics and 3rd party BI Tools<\/div>\n
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\u2022 Ability to build dashboards from scratch<\/div>\n
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\u2022 Ability to identify development support needs for proper analytics tracking<\/div>\n
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\u2022 Experience reporting data to senior stakeholders in a concise and visual manner<\/div>\n
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\u2022 Comfortable providing strategic recommendations backed by data<\/div>\n
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\u2022 Proactive, curious, autonomous \u2013 but you also love to work on a team and know when to<\/div>\n
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ask for help when necessary.<\/div>\n
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\u2022 Basic HTML and SQL capabilities a major plus<\/div>\n
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\u2022 Startup mentality \u2013 ready to wear a few hats and pitch in as necessary<\/div>\n
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\u2022 Positive attitude and a sense of humor<\/div>\n
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Please submit your resume, cover letter, and portfolio to jobs@bioliteenergy.com<\/div>\n
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Company is not accepting candidates via recruiters<\/div>\n
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About BioLite<\/div>\n
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BioLite is a for-profit social enterprise that develops, manufactures and markets distributed<\/div>\n
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energy solutions for off-grid communities around the world. Our business serves two distinct<\/div>\n
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markets: developing-world families living in energy poverty, and outdoor enthusiasts seeking<\/div>\n
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fuel-independent cooking and electricity.<\/div>\n
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This is a unique opportunity to join a growing company with both a technical and creative<\/div>\n
<\/div>\n
environment in the heart of Brooklyn. If you are looking to work with an agile and ambitious<\/div>\n
<\/div>\n
team with a passion for the outdoors and a powerful social mission, we\u2019re your company. You\u2019ll<\/div>\n
<\/div>\n
solve challenging and interesting problems, work with an exceptional team, and gain diverse<\/div>\n
<\/div>\n
experience in the growing world of digital marketing.<\/div>\n","protected":false},"excerpt":{"rendered":"

Manager, Digital Analytics and Marketing BioLite is looking for a curious, creative, and data-driven problem solver to join our team to head up our analytics.…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-18139","post","type-post","status-publish","format-standard","hentry","category-job","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/18139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=18139"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/18139\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=18139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=18139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=18139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}