{"id":6110,"date":"2011-04-27T14:16:24","date_gmt":"2011-04-27T18:16:24","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=6110"},"modified":"2011-04-27T14:16:24","modified_gmt":"2011-04-27T18:16:24","slug":"job-g-dcast-com-redesign","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2011\/04\/27\/job-g-dcast-com-redesign\/","title":{"rendered":"JOB: G-dcast.com Redesign"},"content":{"rendered":"<p><strong><a href=\"http:\/\/G-dcast.com\/\">G-dcast.com<\/a> Redesign<br \/>\nCreative Brief<\/strong><\/p>\n<p><strong>Summary<\/strong><\/p>\n<p><a href=\"http:\/\/G-dcast.com\/\">G-dcast.com<\/a> was designed by a non-designer over three years ago. Now, with hundreds of thousands of viewers and lots of attention, it deserves a remake. The goal is to freshen up the site\u2019s navigation, color palette, and overall user experience. Users should feel a fun sense of welcome and whimsy, understand what the project is, and find what they\u2019re looking for easily.<\/p>\n<p><strong>Current Situation<\/strong><\/p>\n<p>The site performs well and holds user attention fairly successfully, but has some problem areas. Here\u2019s what\u2019s not working:<\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0Navigation issues<\/p>\n<p>a.\u00a0\u00a0\u00a0\u00a0\u00a0Too hard to find a specific video<\/p>\n<p>b.\u00a0\u00a0\u00a0\u00a0\u00a0Unclear what you\u2019re looking at if you\u2019re not already \u201cin the know\u201d about Judaism<\/p>\n<p>c.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Not enough oomph pushing users to donate and register for mailing list<\/p>\n<p>d.\u00a0\u00a0\u00a0\u00a0\u00a0Rethinking of sales flow for merchandise<\/p>\n<p>e.\u00a0\u00a0\u00a0\u00a0\u00a0Rethinking of Teachers\u2019 Guides \u2013 what to give away, what to put behind a wall, and how to do it most strategically \u2013 balancing metrics against sustainability issues<\/p>\n<p>f.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Marketing 3 new company divisions: Education, Entertainment and Collaborations<\/p>\n<p>2.\u00a0\u00a0\u00a0\u00a0\u00a0Graphic design<\/p>\n<p>a.\u00a0\u00a0\u00a0\u00a0\u00a0Site should better reflect our brand personality: playful, \u201cirreverently reverent,\u201d welcoming, humourous, inclusive, for all types of people \u2013 including non-Jews<\/p>\n<p>b.\u00a0\u00a0\u00a0\u00a0\u00a0Site could feel more tech-trendy and with the times<\/p>\n<p>c.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Site should adapt well to mobile devices<\/p>\n<p>d.\u00a0\u00a0\u00a0\u00a0\u00a0Rethink use of fonts and colors to match or complement our DVDs, etc<\/p>\n<p>e.\u00a0\u00a0\u00a0\u00a0\u00a0While we are not looking for an identity redesign, we are openminded about color, font or simplification tweaks to suit your overall design strategy. Nothing is set in stone.<\/p>\n<p>We need a revamp of the user experience \u2013 wireframing of what should be on what page, and how the clickthroughs work. We also need a graphic design refresh. These two projects could be accomplished by one person, or by a team of two specialists working together.<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Background<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Our Mission<br \/>\n<\/span>Young Jews desperately want to connect with their tradition. The way to reach them is to create meaning out of the jumble. Stories are the sources of meaning, the WHY behind the laws, practices and culture of the Jewish people. Regardless of whether you connect Jewishly through the arts, spirituality, religious observance, social justice or community, stories underlie it all.<span style=\"text-decoration: underline;\"> <\/span><\/p>\n<p>G-dcast\u2019s mission: to move the needle on knowledge of our stories; to bring the People of the Book back up to speed. We are a non profit production company dedicated to raising basic Jewish literacy using the tools and storytelling style that speaks to today\u2019s youth where they are \u2013 online \u2013 not where we wish they were.\u00a0We value\u2026<\/p>\n<ul>\n<li>Pluralism &amp; Diversity \u2013 We create content that speaks to Jews wherever they are \u2013 geographically and on the observance spectrum \u2013 and reflect the diversity of the Jewish community through all of our choices in writing, interpretation and visual representation.<\/li>\n<li>Accessibility \u2013 We make work that is engaging, clear and easy to understand, regardless of cultural\/educational background or language spoken.<\/li>\n<li>Affordable \u2013 Jewish texts belong to everyone. We make learning available regardless of ability to pay or proximity to institutions.<\/li>\n<li>Great storytelling\u00a0\u2013 G-dcast clearly delineates educational goals for each project, but won\u2019t sacrifice story to them. Our films, apps and games will have compelling narratives that appeal to broad audiences with universal themes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Target Audiences<\/span><\/p>\n<p>G-dcast focuses on three main audiences:<\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0Unaffiliated Jewish and interfaith\u00a0<strong>families <\/strong>that include Jewish children at least 10 years old.<\/p>\n<p>2.\u00a0\u00a0\u00a0\u00a0\u00a0Unaffiliated\u00a0<strong>young adults <\/strong>18-45 who search for Jewish information online because they don\u2019t necessarily connect with religious institutions.<\/p>\n<p>3.\u00a0\u00a0\u00a0\u00a0\u00a0Teachers, rabbis and peer\u00a0<strong>educators <\/strong>of Jewish young adults (eg, Hillel, BBYO, Moishe House)<\/p>\n<p><strong> <\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Our Programs<\/span><\/p>\n<p>We produce content, curriculum, live events, newsletters and online conversations. Current programs are divided into three divisions:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. G-dcast Education<\/strong>: Our animated series for web, mobile and DVD. Each episode is accompanied by a Teachers\u2019 Guide:<\/p>\n<ul>\n<li><em>G-dcast: The Torah<\/em>: 55 episode series covering the entire Torah, portion by portion<\/li>\n<li><em>G-dcast: The Holidays<\/em>: An 8 part series about the Jewish holidays<\/li>\n<\/ul>\n<p><strong>2. G-dcast Entertainment<\/strong>: animated shorts for young adults, to be released in the Fall of 2011<\/p>\n<p><strong>3. G-dcast Collaborations<\/strong>: Our work for hire division, creating animated shorts for other organizations<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Project Requirements<\/strong><\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0Consultants can work from anywhere, but presentations should be made via Skype or in person in San Francisco.<\/p>\n<p>2.\u00a0\u00a0\u00a0\u00a0\u00a0Strategies must be implementable in Drupal. (Consultants can work with our very friendly, helpful web developer to verify ideas.)<\/p>\n<p>3.\u00a0\u00a0\u00a0\u00a0\u00a0Website must look great in Safari, IE, Firefox, Chrome and on major smartphones.<\/p>\n<p><strong>Timing &amp; Process<\/strong><\/p>\n<p>This project should be completed by June 1. Completion means turning over wireframes and image files to our web developer in a format agreed upon between you and him.<\/p>\n<p>All work will be reviewed and signed-off by Sarah Lefton. She is responsible for internal review with her staff and advisors in a timely manner that meets designer\u2019s needs. (As an ex-agency employee, I feel your pain!)<\/p>\n<p>This is work for hire and consultants will sign a Work for Hire contract with G-dcast.<\/p>\n<p>We are looking to pay a flat project fee, and can make payment in 2 chunks, 25% upfront and 75% on completion.<\/p>\n<p>If the project isn\u2019t working out for artistic reasons, a killfee of a percentage of the timeline spent on the project (20% if the project has gone on for one week out of five, etc) will be paid within 30 days of notification. All art will revert to the designer.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G-dcast.com Redesign Creative Brief Summary G-dcast.com was designed by a non-designer over three years ago. Now, with hundreds of thousands of viewers and lots of&#8230;<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6110","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/6110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/comments?post=6110"}],"version-history":[{"count":0,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/posts\/6110\/revisions"}],"wp:attachment":[{"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/media?parent=6110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/categories?post=6110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itp.nyu.edu\/opportunities\/wp-json\/wp\/v2\/tags?post=6110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}