{"id":9699,"date":"2011-08-29T09:57:45","date_gmt":"2011-08-29T13:57:45","guid":{"rendered":"https:\/\/itp.nyu.edu\/opportunities\/?p=9699"},"modified":"2011-08-29T09:57:45","modified_gmt":"2011-08-29T13:57:45","slug":"martha-stewart-living-omnimedia-inc-seeks-digital-strategic-analyst","status":"publish","type":"post","link":"https:\/\/itp.nyu.edu\/opportunities\/2011\/08\/29\/martha-stewart-living-omnimedia-inc-seeks-digital-strategic-analyst\/","title":{"rendered":"Martha Stewart Living Omnimedia, Inc. Seeks Digital Strategic Analyst"},"content":{"rendered":"

Job Description<\/strong> |<\/strong> Digital Strategic Analyst<\/strong><\/p>\n

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Overview<\/strong>:<\/p>\n

Martha Stewart Living Omnimedia, Inc. is looking for a Digital Strategic Analyst. This role requires a unique blend of real-world experience and theory, an entrepreneurial approach and boardroom polish.<\/p>\n

You will work as a member of Martha Stewarts interdisciplinary teams to create new products,<\/p>\n

this means understanding context, developing insight, exploring and defining opportunities, setting strategy, communicating vision, and helping our products go to market. All of this is done in a<\/p>\n

human-centric way.<\/p>\n

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As key member of our Strategy team, the Analyst provides critical support across a range of fast-moving, high-complexity digital projects.\u00a0The Analyst plays a key role in distilling insights from data and synthesizing key findings into a clear, compelling story to inform the business strategy.<\/p>\n

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  1. Insights – The Analyst generates crucial insights by analyzing data from a robust fact base and a range of sources from inside and outside the organization.\u00a0Representative data types include; consumer trends and behaviors, Internet growth and digital technology adoption, corporate financial data, business results, brand power & positioning, paid media spending, social media conversation trends, site analytics, qualitative consumer findings, heuristic experience evaluations, and in-person interviews.<\/li>\n<\/ol>\n

    Deliver<\/span>: Ongoing performance analyses, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis and Customer Profiles.<\/p>\n

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    1. Brand and Market Research \u2013 The Analyst compiles a robust fact base from a range of sources to generate an ongoing competitive analysis. This analysis is both qualitative and quantitative in nature and is heavily dependant on market and technology trends.<\/li>\n<\/ol>\n

      Deliver<\/span>: Ongoing competitor matrix, Value Curve and Swot, work with Leadership to create positioning Target Audience Plan<\/p>\n

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      1. Business Development \u2013 Identify potential partnerships and collaborations. Evaluate individual companies, create great relationships and introduce a process for selecting and working with external entites.<\/li>\n<\/ol>\n

        Deliver<\/span>:\u00a0 Company Evaluation Matrix<\/p>\n

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        Core Duties\/Responsibilities<\/strong>:<\/p>\n