Jelly is a web development environment that works to close the gap between bloggers and programmers. The software, which is open-source, lives on the server of it a user who maintains complete control over the data. Technically, it strives to break down the seemingly insurmountable wall of interactive web development. It does so by giving users a simple environment for creating complex websites, as well as ways to store, access and share their data in a way that doesn't even feel like working with a database.

Creators of today are mostly generators of content, which generally means blog postings, photographs, music, videos or other static, bounded kinds of media. Jelly is not directly interested in, nor does it directly address these end users. The creators of the near future will be creators of systems, not media. The gaming market already creates games that give their players the ability to create rule sets and play them out in a multi-user environment. Jelly wants to take that formula for rich expression and hand it to the repressed users of today\'s web.