Rose Schlossberg


End Times Girls Club is a apocalypse survival guide for and by dummies.


Assuming the confidence and style of a teen-girl YouTube star, the END TIMES GIRL presents DIY methods for creating communication and survival tools in anticipation of a disaster hitting New York City. Inspired by the infrastructure failures in New York during Hurricane Sandy, and a feeling of being disconnected and powerless in the middle of the grid, I aim to dispense serious information about being self-sufficient in a humorous and sardonic way. As a performance, this project explores internet authority and web presence in anticipation of a telecommunications collapse. In addition to the instructional videos, the ETGC website features a webstore where viewers can purchase survival kits, as well as sign up for apocalypse phone alerts. For the show, I would like to set up an information booth with my survival kits and videos on display, where visitors can sign up for alerts and information and get prepared for the apocalypse.

I researched vloggers and survivalists, as well as survival tips and branding.

My audience is people with a sense of humor, and girls curious about being self-sufficient. I think it also satisfies anyone with a curiosity or appetite for chaos and disaster fantasy.

User Scenario
I would love someone to come up, watch a video, laugh, ask me questions, maybe sign up for phone alerts and go home curious.

A screen or laptop for playing videos, headphones, a little display table, a sign. business cards. membership signup. perhaps a membership card photo /printing set-up

I learned about making videos by myself that are fun and engaging, developing a brand, web connection, monitoring twitter, generating phone calls from asterisk, ruby, sinatra, online personae.