Carl Jamilkowski

How would you build a better dating site/app? OkCarl is a research study that tests out how different demographics interact with certain dating site features.



OkCarl is research into how people interact with online dating websites. The success of Tinder demonstrates that smaller, niche dating sites/apps use methods and features that can successfully be applied to the general population.
OkCarl started with researching what these unique features are, then ran experiments to see how participants react and use the features. The experiments collect many data points, serve up surveys to get participant feedback, and allow for participants to run them on their own. It is no frills design-wise, as to not introduce a bias.