iOre- explores tech's origins, from the ground up.
One of the first steps in changing our relationship with the environment and each other is awareness. iOre aims to increase awareness by creating ingredient labels for tech products that inform consumers of the materials and resources our technology relies on, starting with the iPhone. In addition each label will provide a link to a site that tells a bigger story. Who is affected? What role do i play in this cycle?
iOre, hopes to spark momentum behind understanding this cycle and its possible implications, opening the source, literally.