Social Assemblages

Rebecca Ricks

How can I creatively interpret Facebook data in a way that prompts users to think about how their identity is constructed online?


Social Assemblages is a collection of three distinct projects that take a creative approach to interpreting Facebook data. By borrowing existing marketing tactics to infer personality traits and consumption behaviors, I aim to imagine what the future of hyper-personalized advertising might look like in both digital and physical spaces.



Thesis Presentation Video