Well Rounded: collecting change for collective change

Leslie E Ruckman

How can consumer behaviors be leveraged to create positive change in the world around us?


I’m working on a mobile donation-app that engages users in funding positive impact in causes they care about. Well Rounded “rounds-up” to the nearest dollar every time a purchase is made through the user’s corresponding account. Change is collected, and donated to vetted organizations representing causes selected by the user.



Thesis Presentation Video