nybl is a mobile app that gives people a completely new way to learn about, visualize, track and engage with every item of food they’re interested in buying. With nybl, when someone is shopping, they can scan a barcode and see all the information about the food in a format that is based on data visualization and that is completely customized for them. Over time, the app figures out what the user most cares about through engagement patterns and then provides a personalized food shopping experience based on it.