Special Event: Strategy for the Long Run, Art Kleiner

November 19, 2010
6:30 pmto8:00 pm

A talk with ITP Adjunct Professor, Art Kleiner

People starting companies – or working for large companies – are followers, whether they know it or not, of one of four premises about strategy. Based on an article I just helped author for strategy+business – called The Right to Win – I’ll explain the four traditions of business strategy, the principle for business strategy (its long-term direction) that seems to be the most pragmatically applicable, and then (in discussion) the implications for media companies, particularly in this time of great turbulence.

The source of much of this is a book that’s just coming out now, The Essential Advantage (by Paul Leinwand and Cesare Mainardi, Harvard Business Press, 2010), The goal of this talk is to pave the way for laying out the future direction of a company – either a startup or an incumbent company  – taking into account your capabilities and your market, and the need to make the most of your investments.


Art Kleiner is the editor-in-chief of strategy+business, the award-winning quarterly management magazine published by Booz & Company.

His published books include The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management (Wiley, 2008, second edition) and Who Really Matters: The Core Group Theory of Power, Privilege, and Success (2003, Doubleday).

He is a writer, lecturer and commentator, with a background in business management, interactive media, corporate environmentalism, education, scenario planning, and organizational learning.

As the editorial director of the best-selling Fifth Discipline Fieldbook series with Peter Senge, he was a coauthor of Schools That Learn (2000, Doubleday) and The Dance of Change (1999, Doubleday).

Kleiner is a graduate of the University of California at Berkeley’s Graduate School of Journalism (1986), and a faculty member at New York University’s Interactive Telecommunications Program, where he has taught writing for new media and other courses. His current course, called The Future of the Infrastructure, is based on scenario planning. As a lecturer or educator, he has been associated with groups that include the Academy of Management, the Shambhala Institute Authentic Leadership program, the MIT Center for Organizational Learning, Global Business Network, and the United Nations AIDS in Africa scenario project.

Wednesday, November 10th, 2010
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