How we felt:
- Excited (it’s the very first day AND they gave us food, drinks and snacks).
- Ice-broken (we started the session with the “3 evolutions of 1 idea on 1 sheet of paper in 3 minutes” ice-breaker game).
- Engaged (although overwhelmed and therefore not really to-the-point with our ideas).
- Tired (4 hours of intensive engagement are long – especially since most of us work a full-time job during the day).
- Happy to be there and looking forward to the next day.
What we learned about the MET:
- The MET has 6.2 million visitors per year.
- 64% are US citizens.
- 36% are international visitors, mainly from China, France, Japan, the UK and Brazil
- Met online (aka the website) has 31 million visitors (but we do not differentiate whether they were looking for administrative information like opening hours or used the extensive encyclopedic collection)
- 60% of visitors are female, 40% are male.
What we were asked to do:
- How can the objects and stories at the Met connect with our everyday lives, at the right time, with the right amount of information?
- How can our stories capture the attention and curiosity of not just new generations, but all generations in an ever-connected world?
What we came up with:
- A lot of ideas in our four studios.
- More than 70(?) flip chart sheets, pinned on whiteboards.
- Very few priorities or more detailed elaborations (that’s ok! it was our first day! We only had a little more than one hour!)
- … the Metsagram app, bite-sized exhibits, Met infos at NYC bus stops, virtual tours for prisoners, the Met Unlocked game, …