The goal of this course is to provide students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas in a visually pleasing and effective way. Over the course of 7-weeks an overview of the many tools and techniques available to convey an idea, communicate a message and influence an experience will be presented, discussed and applied. Topics covered in the course include: typography, color, composition, branding, logo and information design. This
class is intended for students who do not have formal graphic design or visual arts training but recognize the powerful impact of visual decisions in their work.

Katherine Dillon / Nancy Nowacek