Most businesses achieve success without raising millions of dollars or becoming the media darling start-up unicorn du jour. That’s what we’ll focus on: how can you corral the resources you have available right now to turn an idea you’re passionate about into a functional business?
Maybe you’re looking for a “lifestyle” business — something that fits into your existing life and interests. Or maybe you do want to drive hard and compete, but you want to run your business on your terms and for your benefit without being steered by investors. Even if you do find the idea of hitting the VC jackpot compelling, you still have to take your first baby steps and prove your business first.
Many ITP alums and professors have gone down this path of the smaller, independent business with great success. We’ll explore how these businesses (and others) have found their niches. And we’ll adapt methods from business school and startup accelerators that optimize for focusing on customer needs, establishing a business model, and validating your work by getting to that first sale. Join this class to work as an individual or with a team.

By Joshua Knowles / Jennifer van der Meer