Molly Soda

Live streaming is so seamlessly embedded into our online experience. We lay in bed, on our phones watching hearts flicker across the screen as the person we’re watching greets all of the competing messages in the chat, asking for birthday shout outs and follow-backs. While the ability to live stream feels more accessible than ever, it feels very tied to corporate structures, branding and self promotion. How can we push the concept of a live stream in a new direction and rethink what a live stream can be?