JoonHo Phang

Final Thesis Concept

e4oxy provides a communication platform which encourages and allows for the creation, distribution and collaborative engagement through user generated mobile media creations in a public sphere.

http://www.e4oxy.com

e4oxy is a platform which enables the average mobile user to not only leave a digital mark onto a public venue, but also share this experience with their friends and community.
For my thesis I will discuss how e4oxy can be used within the 42nd street area through the use of a public billboard advertisement spaces to serve as a canvas for the mobile media content generated by the end users. The four main components of e4oxy.com

• Production of content

• Collaboration within a group of users

• Engagement between users though the content

• Distribution of content



We are currently able to send and receive large quantities of media content in the 3rd generation telecom age, where we can speak to anyone around the world using our personal mobile devices.

I believe that within the next few years, we stand at the forefront of a true communications revolution, in which people will not only individually generate and share content , but that they can collarbatively generate and distribute content to a even larger group of users, then just the people they know. Can you imagine a world where, you will have input in the creation of a documentary, film, video game, speech, all on your mobile phone?...Can you imagine a day when collaborative creation and distribution from your mobile phone will be a everyday common occurrence. A world where the only barrier between you and the other users of e4oxy.com will be distance, beside that you can access all the content they generate and they can access all your content. Can you imagine a world where, you can be exposed to meet more people then those that you already know through the e4oxy.com feature of collaborative creation, in which it will allow you to constantly seek out new forms of media from people all around you.

Technology is important, but what drives that is the desire by everyday people to find new ways of communicating, finding new ways to tell and share their stories with each other and I believe e4oxy.com represent the next stage of this communication evolution.

However, the 3G communication market as defined in the Telecommunication standard by ITU (International Telecommunication Union) has been serviced within the infrastructure of 2G communication network requiring improvements in the downlink, connection speeds. However, in the near future, the development of 4G market which will be the next significant revolution after the radio channels, and the utilization of IPv6 will be based on the use of network and its main point rests on the allocation of personal Network IP. This will blur the distinction between personal mobile devices and the internet and adds momentum to the development of personal device convergence. Its utilization will bring changes to interactive contents.



The first scenario provided by e4oxy is the Times Square advertisement billboard. Numerous advertisements are generated in this space and allows for an e4oxy mobile user to use the billboard as a scratch board.



1. People can install the e4oxy communication application from the kiosk installed at Times Square via Bluetooth.

2. Using the installed e4oxy application, mobile users can input their photos and phone numbers and send to e4oxy to receive a unique ID and confirmation on when the photos will be displayed.

3. 5 minutes prior to the photograph displayed in e4oxy, the user receives an SMS and can input the phone number of the person they want to speak to during the display.

4. While the photo is displayed, they can speak to their friends and other persons can log onto the e4oxy website and watch the photos and advertisements while speaking to the user.

5. The user can also check the unique ID and check the contents of his/her conversations.



e4oxy.com is a innovative communications platform, which is developed using j2me and linked to a central database system which allows for instantaneous content creation and collaboration between a group of users within a public sphere. This collaborating allows for each users to leave a physical imprint within the public space and share that moment with their friends and family.

e4oxy.com will develop relationships with advertising agencies and advertising sponsors, in order to fully maximize on the reach and potential purchasing power of the highly adaptive and technologically advanced users of the platform.

I believe that e4oxy.com is a evolutionary progress due to the advances made within the communication industry and the demand set by the users to be able to access and collaboratively create mobile media content, which they can then share with their friends and family in real time. I should also mention the very important notion of how the users want to leave a digital mark onto a public sphere, in a way of saying \" I was here\" and be able to share this moment with their friends and family.

In conclusion, e4oxy.com represents what I believe is the next evolution within mobile communications, one that encourages not only the creation of content, but the collaboration the creation of this content within a larger group of people, and the platform which serves as the final destination point for the sharing of these media content through the all in one mobile media device. This mobile media device will represent the convergence of all forms of electronics used by users towards one particular hardware device with the ability to truly multitask in every sense of the world. Imagine replacing your laptop, your playstation p2p, your ipod, almost all forms of electronics with this one powerful mobile media device, which will be built upon a IPv6 platform, and true 3G / 4G Networks?, can you just imagine the endless possibilities?.

[?]