Cole Orloff, Kaini Zhou, Namira Abdulgani, Sweta Mohapatra

Red is an immersive exhibition installation with digital tablet display that helps people understanding the science of color and feel its powerful effects.

Description

RED distills color into a physical environment designed to expose and explore our relationship between perception and influence. This installation creates a small and intimate interior environment with red fabric and red light. Audience is immersed in this colored space, interacting with an iPad. The humorous iPad animation is specifically designed to share educational fun facts about the color red and how it affects our relationship to our world.

We have three goals through this installation:

IMMERSION

Provide an immersive experience where visitors can saturate themselves within color and lights.

EDUCATION

Educate audience how color has an impact on our decision-making at a powerful and yet subconscious level.

DISCOVERY

Increase the engagement of the exhibition by installing casual visual elements based on visitors’ location and movement.

The exhibit was inspired by the researcher in Professor Adam Alter's book, Drunk Tank Pink.

Classes

Playful Communication of Serious Research