Jing Zhao

Pleashare is a web application that provides sex toy reviews for Chinese users. It encourages them to share their experiences and start conversations about their sexual pleasure.


Recently, Chinese women are becoming more open to sex, but their awareness of their own sexuality is still evolving. Sex toys help women’s sexual exploration, Pleashares helps them establish their sex identity and personal words in sex and sexuality discussion. With Pleashares, users can review sex toys, see other user’s experience of body exploration with sex toy, and build conversations based on collective hashtags. Through understanding how to get pleasure from their own bodies, women get to know themselves on their own and not just from others.


Thesis, Fandom: Pop Subcultures in a Digital Age