Wrap Genius is a new Web and mobile food labeling framework that gives people a more personalized look into their food.
The food we buy matters. As our food systems become increasingly complex, the food we choose to consume affects not only our own health, but also the environment, our ethical framework, the Earth's biodiversity, and so much more. But much of the data of our food purchases remains opaque to us as end consumers. This isn’t good enough. So, I went on a mission to come up with something better. For 12 weeks, I carefully tracked all of my grocery purchases and created a new visual framework to better understand it all. Where does my food come from? What are my healthiest and unhealthiest choices? Which foods have GMOs? I created a Web and mobile dashboard that shows me all of this information and more. It's my dream food label, designed for the interests of consumers.