Vanessa Joho

(m)EatLess is a mobile application that uses gamification to influence users to lower their meat and cheese consumption in order to help avoid climate change. The less meat you eat the healthier your green companion, Rimo will be.


Our diets cause more greenhouse gases carbon dioxide (CO2), methane, and nitrous oxide into the atmosphere than either transportation or industry companies. According to the UN, meat production is one of the most significant contributors to climate change. (m)EatLess is a mobile application that is tackling the issue by using gaming tactics to influence users to eat less meat and cheese. Rimo is the character in the app whose health gets affected by the user’s activity level. The more green tasks completed each day the healthier he will be.