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Caitlin Weaver, Rodrigo Derteano

What are advertisements really trying to sell you? What does life look like without products?



[        ] is a hand-bound book of advertisements with the products, copy, and taglines removed. What’s left is the set of ideals and narratives that advertisers wished to pose as the context for their products. Each page of the book allows odd windows to all of the pages behind it, creating a landscape of product contexts and idealized vistas.


Recurring Concepts in Art