Hayk Mikayelyan, Tanic Nakpresha
When a service is free, you are not the customer. You are the product!
Description
Facebook is currently one of the most valuable companies in the world. We may ask, is that value derived? In fact, billions of daily active users pay nothing to access the platform, moreover, no matter how much they use it. It’s completely free. Although, the money comes from ads. Facebook sells ads based on info it knows about you. That is core of the business. To think otherwise is insane. The primary point is this: When a service is free, you are not the customer. You are the product. If you don’t want to be the product, do not sign up in the first place, or do not load a bunch of personal data in the expectations that it will be kept private. Nick Tanic and I come up with an idea of representing the notion of “You are the product” using the actual product box with hidden camera and user data collection.