bodyRef provides guidance to users on how to set and accomplish fitness and nutrition goals by utilizing a team of healthcare professionals (HCPs).
With the assistance of a healthcare professional, users create a health profile and allow bodyRef access to their tracked data. bodyRef will annotate data summaries provided by the tracking device. Users can then accept or reject individual annotations noted on the data summaries. Accepted annotations will trigger personalized advice from HCPs who provide medical guidance on how to achieve goals throughout the week. To start, the intended audience will be high-risk individuals such as those diagnosed with metabolic disease. Moving forward, bodyRef audiences will be expanded to special populations such as pregnant women and the elderly. Even further down the line recovering athletes will become targeted users as well.