PetGo

An application designed to provide tailored taxi service specifically for pets and pet owners

Xinye Jiang

https://wp.nyu.edu/xinyejiang/2020/05/12/ima-capstone-video-link/

Description

In 2019, China’s market for pet-related businesses generated a revenue of 190 billion yuan or 30 billion US dollars. At present, there is estimated to be 248 million pet dogs alone across the entire country. Chinese pet owners spend approximately 5000 yuan or 700 US dollars yearly on their pets. This presents a good opportunity for a pet-related business to establish itself. The project is an app that is centered around providing transport service that is centered around the convenience and safety of pets and pet owners. At present, ride-sharing apps like Didi do not have explicit policies about pets riding in their cars. Therefore, pet owners looking to travel with their pets are often faced with the inconvenience of having to communicate with the driver first which can be a complicated, anxiety-riddling, and stressful process. Some customers are flat out rejected, while some customers are asked to pay exorbitant fees to allow their pets to ride in the car. Some owners are concerned about the safety and comfort of their pets because they often have to adjust to the size of the car, instead of the other way around. This creates a unique opportunity to provide a transport service that will fill this potentially lucrative niche. The project, since it is similar to a ride-sharing app, will serve as an intermediary between drivers and customers. The goal is to ensure that both drivers and customers are happy with the price that is set for the service. Additionally, to add to the convenience of the customers, safety and comfort features for them and their pets will be provided in the form of pet car seats and pet safety belts. Some cars may also be fitted to have a bigger space for transport of large pets. Pet owners will not necessarily have to ride with their pets as the project is looking to partner with grooming and pet shops and veterinary services and hospitals to provide pet transport service for the convenience and safety of pets and their pet owners. Customers will be assured that their pets are safe because the service is ran by pet owners and is for pet owners.

IMA/IMB Shanghai
Capstone Studio (Shanghai)
Art,Product Design